A skilled marketing and communications professional with editorial, client-side and agency experience gained in both London and Sydney. Originally a journalist and copywriter covering the food and hospitality, travel, lifestyle and experiential/marketing sectors. Currently focused on owned, earned and paid marketing, including content, PR, digital and social.
Services: -Collateral ideation and development -Copywriting -Editorial content creation -Email marketing -Partnerships support -Public relations -Social media management -Website content development, management and optimisation Clients have included the AU review, Cirrus Media, Raconteur in The Times and Reed. co.uk.
Devised and implemented marketing and PR campaigns for a range of hospitality and lifestyle clients. This encompassed email marketing, social media (paid and unpaid), website management, public relations (managing incoming requests and proactive outreach), partnerships, collateral creation and reporting.
Worked with a range of internal stakeholders to create and execute multi-channel campaigns which successfully raised the profile of the Freeman and FreemanXP EMEA brands. These campaigns encompassed earned, owned and paid channels including email, print, PR, social, video and web. Continued to manage all content marketing efforts for the region.
Brought on board to raise awareness, advocacy and interest in Freeman/FreemanXP EMEA through the implementation of a robust content marketing strategy. This involved creating and managing a content marketing calendar for the region, encompassing award entries, case studies, comment for industry press, corporate communications, pitch decks and proposals, press releases, social media, blogs and video scripts.
Created the long-term digital news strategy for eventmagazine.co.uk, and researched and wrote experiential/marketing industry news stories and features for print and online. The content was published across social and featured in dedicated daily, weekly and monthly news bulletins, ensuring maximum reach.
Researched and wrote news and features for the print and online versions of Hospitality magazine and Franchising. This involved interviewing key hospitality industry figures and attending/covering weekly food and hospitality industry events. Reach was extended via social and e-news bulletins, and weekly news wrap ups were conducted on film. Involved in the issue planning process, including brainstorms and creating the magazine flatplan.