About me

A skilled marketing and communications professional with editorial, client-side and agency experience gained in both London and Sydney. Originally a journalist and copywriter covering the food and hospitality, travel, lifestyle and experiential/marketing sectors. Currently focused on owned, earned and paid marketing, including content, PR, digital and social.

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Projects

• 26

  VOXI by Vodafone Launch | Coverage in CampaignAn example of coverage secured for FreemanXP around the agency's delivery of the VOXI by Vodafone launch. Read the full article here: https://www.campaignlive.co.uk/article/pictures-vodafone-launches-voxi/1443591
• Embracing Brand Experience in Western Europe | Insights PaperLeveraged proprietary research from parent comapny Freeman to create an insights paper that is specific to marketers in Western Europe. The paper includes key stats and comment from representatives at FreemanXP, ExCeL London and London & Partners. Download the entire paper here: http://freemanxp.com/insights/insights-papers/embracing-brand-experience-in-western-europe/
• London Design Awards | FreemanXP Wins GoldExample of awards written entered and won by FreemanXP: http://freemanxp.com/insights/blog/london-design-awards-2017-freemanxp-takes-home-gold/
• Future Breakers Live at Capital's Summertime Ball | Coverage in The DrumSecured coverage for Vodafone and FreemanXP around the brand's Future Breakers Live activation at Capital's Summertime Ball in The Drum. Read/watch the full article here: http://www.thedrum.com/news/2016/07/12/vodafone-sets-sights-young-people-and-families-it-attempts-carve-out-niche-live
• Event magazine I Behind the BrandAn in-depth analysis of the events and experiential marketing strategy of automotive brand, Mazda.
• Future Breakers Live at Capital's Summertime BallCase study showcasing FreemanXP's activation of Vodafone's sponsorship of the renowned music event, Capital's Summertime Ball. http://freemanxp.com/work/case-studies/vodafone-future-breakers-live-activating-music-event-sponsorship/

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Work history

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Freelance Marketing & Content SpecialistBrea Carter
Jun 2014London, United KingdomFreelance
Services: -Collateral ideation and development -Copywriting -Editorial content creation -Email marketing -Partnerships support -Public relations -Social media management -Website content development, management and optimisation Clients have included the AU review, Cirrus Media, Raconteur in The Times and Reed. co.uk.
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Marketing Account ManagerThe Cru
Apr 2018 - Jul 2018Sydney, AustraliaFull Time
Devised and implemented marketing and PR campaigns for a range of hospitality and lifestyle clients. This encompassed email marketing, social media (paid and unpaid), website management, public relations (managing incoming requests and proactive outreach), partnerships, collateral creation and reporting.

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Skills

• Content Management
• Interviewing
• Journalism
• Digital
• Marketing
• Public Relations
• Account Management
• Social Media Marketing
• Copywriting
• Pitching

Education

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M.A (PR & Advertising)The University of New South Wales
Feb 2011 - Nov 2011Sydney, Australia
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B.A (Media, Culture & Technology)The University of New South Wales
Feb 2007 - Nov 2010Sydney, Australia