Brenda Waegemaekers

Brenda Waegemaekers

Creative / CopywriterAmsterdam, Netherlands
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Connections
Pip Jamieson
L.A. Ronayne
Raquel Sacristan
Brenda Waegemaekers

Brenda Waegemaekers

Creative / CopywriterAmsterdam, Netherlands
About me
Creative / Copywriter & Freelance Writer from The Netherlands. Currently at KesselsKramer Amsterdam.
Projects
  • A Window To The World
    A Window To The WorldA Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou, and 62 artists. While staying at home, we found ourselves staring out of our windows, realizing that this was our only physical connection to the outside world. We wondered: if these windows could talk, what would they tell us? It started in Amsterdam. Then hopped over to Greece. And then it travelled all around the world. In less than two weeks, together (apart), we created a film and a wi
  • bonprix / It's Me
    bonprix / It's MeTo change the preconceived idea that bonprix is for boring housewives, we took the misconceptions people have about the brand and middle-aged women in general, and flipped them on their head. The campaign celebrates women of all ages, shapes, sizes, and walks of life. By completely reinterpreting the brand’s tagline 'bonprix - it’s me' for the 2018 woman, we show that when it comes to women and how they see themselves, there’s always more than meets the eye. Our integrated campaign launched in f
  • We Need More Flowers
    We Need More FlowersWE NEED MORE FLOWERS Flowers matter. They let us express and feel all the feels that define us as humans. They let us mourn and celebrate, say “sorry” and “I love you”. And that’s exactly why we need more of them. The Pan-European campaign ‘We Need More Flowers’ for the Flower Council of Holland celebrates the wonderful and incredibly diverse emotions that flowers bring into our lives. It’s a powerful ode that shows how flowers are much more than eye candy by emphasizing how they work their magi
Work history
    K
    K
    Creative/CopywriterKesselsKramer
    Amsterdam, NetherlandsFull Time
    1
    1
    Creative/Copywriter180 Kingsday
    Amsterdam, NetherlandsFull Time
    Clients: MINI, bonprix, Flower Council of Holland, Dutch Heart Foundation New business: bonprix
Skills
  • Copywriting
  • Advertising
  • Creative Strategy
  • Writing
  • Music Reviewing
  • Art Direction
  • Social Psychology
  • Presenting
  • Storytelling
  • Creative Storytelling
Education
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Young Creative GraduateCannes Lions International Festival of Creativity
     - Cannes, France
    One of 30 selected students of the Young Creative Academy at Cannes Lions. Only student from The Netherlands.
    A
    A
    CopywritingAdSchool
     - Sydney, Australia
    Copywriting Course - Completed with High Distinction (88/100)
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