Projects
- Train Like a Viking - Assassin's Creed ValhallaWith the launch of Assassin's Creed Valhalla, we wanted to put the Viking lifestyle in the everyday. Teaming up with comedian Sideman, we put a relatable and hilarious lens over modern-day Viking life, employing a real-life Viking to put Sideman through his paces.
- MC Grindah: Romans vs. Druids (VICE x Sky)Sky Atlantic's Britannica needed to cut through the noise of advertising and capture the audience's imagination around the history of the show's setting. The epic strife and wars between Romans and native Druids. We tasked none other than People Just Do Nothing's Allan Mustafa to meet the closest representation of these ancient warring factions, to see if he could bring peace.
- ABSOLUT - Cornershop CocktailsABSOLUT wanted to be at the heart of spontaneous celebration, targeting those who like to host house parties and gatherings. We created Cornershop Cocktails, a series that pairs a talented mixologist with a local hero come store owner to whip up some delish ABSOLUT-inspired cocktails. only using ingredients you could commonly find in a cornershop.
- VANS Class of 2018Vans wanted to celebrate creatives working in multiple fields across Europe, VICE was the perfect partner to enter these cultures with an authentic lens and a genuine affinity for their craft. For 15 years VICE has been known for covering the forefront of culture and ideas in Europe, so in 2018, we’ve put together a listing of vital, up-and-coming talent across 5 VICE channels, diving deep into our different verticals and the subcultural stories that come from each of them. Spanning across fas
- The Sundae Show - Ben & Jerry's x LADbibleAbi Clarke and Maddy Lucy Dann take on the 'Sunday Scaires' head-on in our tailored format; The Sundae Show. Ben & Jerry's teamed up with LADbible to launch the new Ben & Jerry's Sundae range in a totally unique way. Creating a social-first show that reviewed and reacted to the week's hottest viral clips. All released on a Sunday to entertain those who are dreading that Monday morning.
- LYNX x LADbible Group - ConfidenceLADbible Group set out to create fun AR experiences that aimed to ‘elevate everyday experiences’, sculpting memorable executions that invoke a connection to Lynx’s brand principles and ‘Smell Iconic’. This was done in a three-phase content launch, allowing us to maximise the AR executions potential. AR was the perfect medium, it allowed us to interact with audiences on a more intimate level, something that was needed for brands to do during this time of isolation and distancing. First, we hy
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Work history
Senior CreativeGravity Road
London, United KingdomFull Time
Senior CreativeLADbible Group
- London, United Kingdom
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Skills
- Creative Direction
- Art Direction
- Photography