Brett Spero

Marketing Director

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • TV
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Head of Marketing

Drift Innovation

Jul 2015
  • Duties: Brand Development, Stakeholder Management, Channel Management, Campaign inception and management, Performance Marketing Management, PR and Social Media Development, Internal Corporate Communications. Key Achievements: • Developed new brand identity. • Developed major, multi-network campaign. • Developed multi-market product launch strategy. • Contributed to the development of sales and marketing strategies, plans, projections and budgets.

2015

Marketing & New Business Development Manager

Harkess-ord

May 2014 - Jul 2015
  • Duties: New Business Development, Internal Marketing Development, Branding and design logistics, Client Relationship Management, PR and Social Media Development, Internal Corporate Communications. Key Achievements: • Implemented new web strategy, to be launched 2015. • Project managed several key brand implementation projects. • Client Liaison to several key accounts. • Contributed to the development of sales and marketing strategies, plans, projections and budgets across EMEA. • Collaborated and provided support to other regional Harkess-Ord businesses to identify global prospects, share intelligence, develop proposal material and best working practices. • Identified and developed public relations opportunities for Harkess-Ord (and its clients) that enhanced the organizations awareness in the regional and global market place. • Developed Corporate Marketing Strategy in the development and delivery of marketing driven tools and collateral including Company web site, development of a social media platform and other forms of communications.

2014

Global Director of Marketing

Heys USA

May 2011 - Apr 2014
  • Duties: Focusing on brand development, B2C/B2B marketing and communication, Advertising and Event production and Licensing/partnership collaborations, media buying. . Key Achievements: • Secured licensing deals worth in excess of $2.5m turnover • Initiated partnership with the Youngarts charity over the course of 2 years, assisted in raising over $100k towards the Sound of Youngarts program, significantly increasing awareness with key retailers and secured extensive national press coverage. • Implemented and managed from concept to execution a high profile New York advertising campaign which achieved 160m EOI and resulted in record sales. • Negotiated several high profile media buys, direct from source including a spectacular in Time Square, a pre-super bowl TV spot, a Soho station domination, print and digital. • Developed and ran several high profile experiential marketing events including the Miami Polo World Cup resulting in extensive press coverage and recruitment of new retailers carrying Heys USA products. • Launched new e-commerce and social platform • Supported international rollout in Shanghai and Dubai • Brokered several high profile endorsement deals and product placement programs. • Led press campaign resulting in Heys USA being named one of Oprahs “best of” for 2 consecutive years.

2011

Brand & Licensing Manager

Pyramid Records

Sep 2009 - May 2011
  • Duties: Album and artist marketing platforms. Distribution packages through major and independent labels. Radio monitoring, client and artist liaison. Key Achievements: • Brokered major music license deals with multi-national brands and advertising campaigns. • Project managed the Miami Fashion Week live experience. • Project managed the Sparkle Ball Fundraiser in connection with Miami Children’s Hospital. • Keynote speaker on music and advertising at WMC. (Miami Winter Music Conference) • Successfully placed artists into major rotation on A1 stations across the US.

2009

Event Producer, PR and Marketing Manager

CI5 International

Mar 2007 - Jun 2009
  • Duties: Onsite activation’s and special event marketing. PR and marketing initiatives for partners and clients. Planned and produced event throughout the US. Key Achievements: • Expanded week night activities across several locations increasing revenue for and removing “dark time” costs. • Rebranded Glo nightclub in NYC • Coordinated several high profile annual non-for-profit fundraisers. • Successfully assisted in the launch of 3 NYC spaces.

2007

Project Manager

Rock Couture Productions

Apr 2005 - Mar 2007
  • Duties: Managed Born-To-Rock exhibition retail experience at, Harrods and the national guitar convention, helped coordinate charity auction. Key Achievements: • Successfully achieved the largest footfall in Harrods history. • Charity auction successfully raised in excess of $200k

Education

2007

BA(Hons) , Promotion and Media

London College of Fashion

Aug 2005 - May 2007
  • Fashion Promotion and Media