I am a dedicated and passionate marketing professional with over a fourteen years of experience in communications across a number of diverse sectors and continents. Throughout my career, I put my know-how and creative thinking to work developing effective marketing strategies and integrated advertising campaigns that deliver impact. I have successfully managed large scale campaigns involving multi-national stakeholders, and agencies and balanced the tightest of budgets. In short, I make things happen. I’ve been told that my creative thinking is matched only by my enthusiasm for - and commitment to - the task at hand. And I take great pride in ensuring that every aspect of a campaign is measured and accounted for. My skill set and experience encompasses: Integrated marketing, marcomms, brand management, stakeholder engagement, project management, digital marketing, product development, media planning, budget management, experiential and event marketing, internal communications, and POS. **I hold both UK and US passports**
Key Achievements: Developed global launch campaign strategy, aligned with KPI’s and commercials. Managed the creative teams and production crews through 3 countries to develop unique launch content aligned with project goals. Created social media strategy aligned with client channels and content created for global launch both paid and organic. Met and surpassed all KPI’s across multiple markets. Oversaw a global team of creatives, SAM’s and PM’s to create the campaign within budget and timeline. Developed and implemented strategic plans for accounts and saw these through to conception, utilising creative ideation within the agency. Worked through award strategy for campaign. Lead new pitch team for further work with client.
Duties: Account Management, Client Management, Financial Control of budgets, Brand Development, Marketing Campaigns, ATL and BTL, Project Management and Creative conception. Key Achievements: • Launched multiple NPDs with ABL and BTL campaigns. • Ran, produced and created multiple ATL campaigns which include digital, TVC and experiential. • Worked with the All Blacks in a key integrated campaign. • Met and surpassed all KPI’s across multiple projects. • Developed, launched and marketed NPD’s including brand guidelines and packaging. • Oversaw multiple major FMCG client accounts • Developed and implemented strategic plans for multiple accounts • Managed a team of 3 Account Manager and liaised with all agency departments including media, strategy and creative.
Key Achievements: • Launched multiple App marketing 360 campaigns. • Developed multi-market product launch strategies from conception to delivery. • Devised digital strategies for each App, including social and content strategy. • B2B agency development including trade shows, company communication. • One of the key Directors in the company. Key responsibility for creative including design and implementation campaign wise.
Duties: Brand Development, Stakeholder Management, Channel Management, Campaign inception and management, Performance Marketing Management, PR and Social Media Development, Internal Corporate Communications. Key Achievements: • Developed new brand identity. • Developed major, multi-network campaign. • Developed multi-market product launch strategy. • Contributed to the development of sales and marketing strategies, plans, projections and budgets.
Duties: New Business Development, Internal Marketing Development, Branding and design logistics, Client Relationship Management, PR and Social Media Development, Internal Corporate Communications. Key Achievements: • Implemented new web strategy, to be launched 2015. • Project managed several key brand implementation projects. • Client Liaison to several key accounts. • Contributed to the development of sales and marketing strategies, plans, projections and budgets across EMEA. • Collaborated and provided support to other regional Harkess-Ord businesses to identify global prospects, share intelligence, develop proposal material and best working practices. • Identified and developed public relations opportunities for Harkess-Ord (and its clients) that enhanced the organizations awareness in the regional and global market place. • Developed Corporate Marketing Strategy in the development and delivery of marketing driven tools and collateral including Company web site, development of a social media platform and other forms of communications.
Duties: Focusing on brand development, B2C/B2B marketing and communication, Advertising and Event production and Licensing/partnership collaborations, media buying. . Key Achievements: • Secured licensing deals worth in excess of $2.5m turnover • Initiated partnership with the Youngarts charity over the course of 2 years, assisted in raising over $100k towards the Sound of Youngarts program, significantly increasing awareness with key retailers and secured extensive national press coverage. • Implemented and managed from concept to execution a high profile New York advertising campaign which achieved 160m EOI and resulted in record sales. • Negotiated several high profile media buys, direct from source including a spectacular in Time Square, a pre-super bowl TV spot, a Soho station domination, print and digital. • Developed and ran several high profile experiential marketing events including the Miami Polo World Cup resulting in extensive press coverage and recruitment of new retailers carrying Heys USA products. • Launched new e-commerce and social platform • Supported international rollout in Shanghai and Dubai • Brokered several high profile endorsement deals and product placement programs. • Led press campaign resulting in Heys USA being named one of Oprahs “best of” for 2 consecutive years.
Duties: Album and artist marketing platforms. Distribution packages through major and independent labels. Radio monitoring, client and artist liaison. Key Achievements: • Brokered major music license deals with multi-national brands and advertising campaigns. • Project managed the Miami Fashion Week live experience. • Project managed the Sparkle Ball Fundraiser in connection with Miami Children’s Hospital. • Keynote speaker on music and advertising at WMC. (Miami Winter Music Conference) • Successfully placed artists into major rotation on A1 stations across the US.
Duties: Onsite activation’s and special event marketing. PR and marketing initiatives for partners and clients. Planned and produced event throughout the US. Key Achievements: • Expanded week night activities across several locations increasing revenue for and removing “dark time” costs. • Rebranded Glo nightclub in NYC • Coordinated several high profile annual non-for-profit fundraisers. • Successfully assisted in the launch of 3 NYC spaces.
Duties: Managed Born-To-Rock exhibition retail experience at, Harrods and the national guitar convention, helped coordinate charity auction. Key Achievements: • Successfully achieved the largest footfall in Harrods history. • Charity auction successfully raised in excess of $200k
Fashion Promotion and Media