Manchester based but Dublin born and bred, I am a husband and proud father of 2 with over 16 years experience designing for print and digital within a multitude of disciplines: branding, B2B, B2C, packaging, advertising, sales promotion, events/exhibition in a variety of sectors; property, FMCG, entertainment, hospitality, sports, financial and more.
My passion lies in understanding client needs - even when they don’t know what that is! For the last 10 years I have been working
as a studio and an independent designer working with SMEs, local authorities, start-ups and established businesses across the UK and Ireland in many of the above sectors.
I am passionate about results driven design with focus on the commercial needs of all clients as well as the creative solution.
I love getting under the skin of the client’s brief and I always look at solutions from the other side of the looking glass - combining clear design thinking with commercial strategy.
As an independent creative, I have devised and implemented a variety of projects - managing, sourcing, guiding, leading and
collaborating to deliver for my clients from UK and international agencies as well as my own global clients.
Projects
- Brazen PR MENADubai based agency Brazen MENA challenged us to reposition their brand from uncompromising PR to one that trailblazes! It needed to be sleek, stylish, sophisticated and premium to reflect their client base in MENA. All this without changing their logo or using any fire references :) The solution involved some subtle changes and tweaks to completely refresh the look and feel of their existing style. Creating a vibrant and dynamic trailblazing style while retaining their original brand essence.
Work history
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Creative LeadShop Direct
Liverpool, United KingdomFreelance
Currently working on a rolling contract as creative lead with the Littlewoods.com devising and creating social media content/campaigns, devising ATL print and digital advertising campaigns including asset creation and external agency communications - fast paced, quick turnaround environment.
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DirectorOn Point Branding/Creative Freedom
Manchester, United KingdomFull Time
Delivering a full scope of agency services as a freelance/independent creative studio - including creative direction, concept development, team management, project management, pricing/sourcing, client/supplier relations. Working with big brands, SMEs, local authorities, community groups in Ireland and UK.
Clients include; The Very Group, GetTheLabel.com, Dulux Decorator Centres, REPIC, Accuvue, Old Hall Films, The Institute of Education Dublin, and Irish Georgian Society to name but a few.
Skills
- Digital Branding
- Digital Design
- Branding
- Web
- Mobile Design
- Advertising Campaigns
- Project Management
- Print Design
- Coordinating Teams
- Client Communication