I'm Bright Martins, a product designer and IT support specialist based in the United Kingdom, and currently exploring game UX design and Cybersecurity. I'm passionate about using design to solve real-world problems and create meaningful experiences that enhance people's lives as well as meet business goals.
I've honed my skills through years of experience as a UX designer at various tech companies. I firmly believe that design should be user-centric, and I always keep the end-user in mind when creating products. My focus as a designer is on developing products that are both functional, aesthetically pleasing and profitable.
When I'm not working, I love to travel and immerse myself in new cultures and cuisines, volunteer and as well take up charitable projects. I also stay up-to-date with the latest advancements in technology and design by attending conferences and workshops.
I'm committed to continuing to push the boundaries of product design and create products that make a real difference in people's lives.
Projects
- � Transforming User Experience: A UX Case Study on Enhancing Job Search Efficiency �As a UX Designer and Researcher, I’m passionate about solving user pain points and improving the overall experience. Recently, I proposed a feature that tackles a common frustration job seekers face on platforms like Indeed — endlessly scrolling through applied jobs. � Introducing a Search Panel on the Indeed mobile app that allows users to easily find their past applications with keywords (job title, company name, etc.). This simple yet powerful addition will streamline the process, saving u
Work history
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Mid Senior Ux Researcher and DesignerCultureMakers INC
- Philadelphia, United StatesFull Time
Led the UX design process for CultureClassic (A web Platform for ticket sales for the MASTERS Golf Tournament
2024), resulting in a 45% increase in ticket sales and user satisfaction with over 3,000+ ticket sales.
Enhanced marketing campaign performance by setting up and managing tags in GTM to track specific user
interactions, allowing for more targeted and effective ad retargeting strategies.
Redesigned and enhanced content strategy of Culture Makers website by analyzing user flow reports in GA4 to
understand content engagement patterns, leading to a more effective content placement and linking strategy on the
website thereby leading to a 30% increase in new users engagement and retainment and a 40% increase in meeting
business goals.
Reduced user churn by 15% by analyzing cohort data in GA4 to identify patterns among users who dropped off,
leading to targeted retention strategies that addressed specific pain points.
Conducted user research through interviews, surveys, and usability testing, synthesizing insights to inform design
decisions.
Optimized the product roadmap by synthesizing insights from user research and A/B testing data in VWO, ensuring
that new features aligned with user needs and business goals.
Designed a comprehensive UI style guide that streamlined the design process and ensured brand consistency across
platforms.
Facilitated a 20% increase in paid subscriptions by using Google Data Studio to create a detailed funnel analysis,
helping the marketing team pinpoint and address bottlenecks in the user conversion process.
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Ux Researcher(Consultancy)Black Excellence Society
- Philadelphia, United StatesPart Time
Applied both quantitative and quantitative analysis techniques to continuously improve end-user experiences.
Participated in design review meetings to brainstorm new UX developments through collaborative thinking resulting
in a 25% increase in user satisfaction and engagement on the community platform.
Improved the community platform engagement by 25% by using GA4 to track in-app events, identifying features that
were underutilized and working with developers to enhance their visibility and functionality.
Increased user satisfaction scores by 20% by leveraging insights from user surveys and GA4 data to implement user-
centric design improvements across the platform.
Enabled more accurate tracking of user interactions by implementing complex event tracking in GTM, which allowed
for deeper insights into user behavior across multiple touchpoints.
Collaborated with cross-functional teams to conduct heuristic evaluations and competitor benchmarking, resulting in
a 30% increase in overall customer satisfaction scores.
Implemented user feedback surveys and conducted usability studies to gather insights on pain points, leading to a
20% decrease in bounce rates.
Utilized A/B testing and heatmapping tools to identify areas of improvement in website design, resulting in a 15%
increase in user engagement metrics.
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Skills
- UX Design
- User Research
- UI Design
- Mobile Design
- Mobile UX
- Storyboarding
- UX Strategy
- Google Analytics
- User Insight
- Design Process