Brigid-Anne Gilbert

Cultural Marketing Specialist

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Projects

About me

I have great knowledge of traditional marketing methods, teamed with an understanding of evolving markets and a healthy skepticism for the industry standards. My specialties lie in cultural branding and relationship management. I have experience building genuine professional relationships with longevity, and managing these relationships across projects. My experience lies within the music and music tech industries.

Skills

  • Cultural Industry Branding
  • Musical Direction
  • Brand Development
  • Communication
  • Artist Relations
  • Copywriting
  • Customer Service
  • Social Media Marketing

Companies I’ve worked with

View all
  • S

    Serato

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    • A

      Ableton

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      Work history

      Currently

      Head of Artist Relations

      Ableton

      Feb 2016
      • Berlin, Germany
      • Full Time
      • I am the strategic lead and head of our Artist Relations department. I work closely with musicians, producers, live show technicians & studio engineers to support high profile & emerging musicians, help to grow music culture internationally and spread our company values organically through the industry.

      2012

      Head of Artist and Label Relations

      Serato

      Jun 2007 - May 2012
      • Auckland, New Zealand
      • Full Time
      • Managed and fostered genuine relationships with Serato artists from around the world. Curated web content and event programming for the brand. Ran a music distribution network whose clients included Universal Music, Sony Music, Warner Music and numerous underground labels.