I have great knowledge of traditional marketing methods, teamed with an understanding of evolving markets and a healthy skepticism for the industry standards. My specialties lie in cultural branding and relationship management. I have experience building genuine professional relationships with longevity, and managing these relationships across projects. My experience lies within the music and music tech industries.
I am the strategic lead and head of our Artist Relations department. I work closely with musicians, producers, live show technicians & studio engineers to support high profile & emerging musicians, help to grow music culture internationally and spread our company values organically through the industry.
Managed and fostered genuine relationships with Serato artists from around the world. Curated web content and event programming for the brand. Ran a music distribution network whose clients included Universal Music, Sony Music, Warner Music and numerous underground labels.