My creative approach is always thinking of the unimaginable and ‘what if’ ideas, this fuels my drive for creating designs that engage and compel the user. I apply this concept through challenging and risk-taking briefs that take me out of my comfort zone, which in turn produce rewarding and unique outcomes.
I thrive in exploring different user groups and understanding a range of user needs, to create a more empathetic, user orientated solution that resonates with the audience. Getting to know people from different cultural backgrounds, motivates and inspires my designs to be diverse and eclectic, for the social good. In the sense of promoting a positive impact, through the application of unique, visual language.
Projects
- No place like homeThe aim of this brief: To create social media animations (paid promotions) that will increase engagement with the brand’s (WorldRemit) top five markets. Solution: Culture specific animations to resonate with customers sending money back home. Creating a sense of nostalgia and reconnection to their motherland.
- Savoury is the new SweetSelf directed Brief – Create a healthy baby food range, that incorporates pure savoury flavours to expand a baby’s flavour palate from early stages (first tastes, weaning). As there is a pre-dominance of sweetly flavoured baby food in the commercial sector, with high proportions of sweet flavours. The final outcome should visualise the solution through branding and packaging design.
- MediWaterBrief: Investigate and create an innovative water bottle design that incorporates a compartment for medication. Simplify the need for people who take medication to remember to take their medication on time, making a health-related impact. The outcome can encompass a branding identity for the bottle, packaging design and typography-based infographics.
- Library TrainBrief: Investigate and create a service / user experience-inspired response to the theme of ‘City of Learning’. By adding measurable benefit through a considered design experience, the project aims to develop service propositions that produce more integrated and sustainable community relationships. This should be explored in the context of promoting positive knowledge and learning within an aspect of a city.
+ View all
Work history
G
G
Events Promotion ExecutiveGroup GTI
- Reading, United KingdomInternship
• Developing ideas for marketing strategies and campaigns.
• Briefing other staff in the marketing and promotions strategies.
• Analysing campaign analytics and making sure that each part of a campaign runs smoothly.
• Reporting on the campaign's progress and judging its effectiveness.
S
S
Digital Marketing ExecutiveSports Entertainment & Engagement Ltd
- Derby, United KingdomFull Time
• Re-branding the company's visual identity and updating the electronic stationery and social media accounts to cohere visually.
• Liaising with Web developers, Technical Specialists and Account Managers to create UX app designs, web pages and marketing products.
• Generating and developing strategies to increase attraction to social media platforms. Producing content for posting and appeal to the company target audience.
• Use web analytics software to monitor the performance of website and social media accounts and make recommendations for improvement.
+ Show more
Skills
- Typography
- User-centered Design
- Brand Creation
- Adobe Create Suite
- Photography
- Paper Art
- Maya Autodesk
- Axure RP
- Microsoft Office
Education
L
L
BA (Hons) Graphic Communication & Illustration, 2.1Loughborough University
- Loughborough, United Kingdom
L
L
Art and Design Foundation Diploma - Distinction*Loughborough University
- Loughborough, United Kingdom
+ Show more