Britt Berden

Britt Berden

Art DirectorLondon, United Kingdom
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James Maiki
Britt Berden

Britt Berden

Art DirectorLondon, United Kingdom
About me
Hello! In my role as Art-Director at The Future Laboratory, I am responsible for leading creative elements and bringing insights to life for a diverse range of clients as well as Future Forum events. Thanks to my multidisciplinary design background, I apply hybrid thinking to projects as well as identifying new design directions for global brands such as Chanel, Sony, Design Hotels and Ikea.
Projects
  • Trend Tracker
    Trend TrackerThe Future Laboratory has identified trends over the last two decades, this dedicated microsite maps out how these trends have evolved over the last two decades. Presenting the trends as a timeline from the year 2000 to 2030, users can learn how Experience, Brand and Consumer behaviours have changed – and what this means for the future. Featuring trend summaries, expert quotes and links to full trends on LS:N Global, the user can navigate through a visually driven and chronological view of ind
  • Recuperative Living
    Recuperative LivingTo creatively bring to life the virtual Beauty & Wellness Futures Forum, The Future Laboratory has reached out to our readers, experts and clients to understand how they felt and what Beauty & Wellness meant to them in the pandemic. In an interactive and playful platform we have captured insight and responses to questions such as, what effect had the lack of touch and how has the importance of sustainability changed in lockdown for you. https://www.thefuturelaboratory.com/recuperative-living
Projects credited in
  • TFL: RETAIL
    TFL: RETAILCommercial, Animation.
  • Youth, Media and Technology Futures 2021
    Youth, Media and Technology Futures 2021Our new Youth & Media Futures 2021 report reveals the trends driving our interconnected future, from the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy. And from Vietnam to the US, our Global Youth Snapshot sheds light on the ways in which Generation Z are balancing online and offline communities.
  • Sustainability Futures 2021
    Sustainability Futures 2021This report cuts through the fog of confusion and reveals the journey we’re on as citizens, industry experts and brands. It demystifies sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities. Finally, it presents three new inter-generational speculative scenarios as inspiration for how to plan for the carbon-conscious consumer behaviours of the 2030s.
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Work history
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    Research AssistantCaventou
    London, United KingdomFreelance
    Freelance assistant designer for research, graphic design and visual communication.
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    Iconographic ResearcherTrend Union
    London, United KingdomFreelance
    Researcher focussing on emerging talents in design, interior and material development for the Lifestyle Forecasting Book 2016, 2017 and 2018.
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Skills
  • Photography
  • Styling
  • 10. Indesign
  • 9. Illustrator
  • Analysis and Research
  • Conceptual Design
  • Art Direction
  • Film
  • 11. Photoshop
  • Forecasting
Education
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    Masters in Material FuturesCentral Saint Martins
     - London, United Kingdom
    MA Material Futures is a two year Master's course at Central Saint Martins dedicated to exploring the future through cross-disciplinary practice and expert engagement.
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    Bachelor of Arts and Design (BA)Willem de Kooning Academie
     - Rotterdam, Netherlands
    BA Lifestyle & Design, worked with different aspects of the creative field: product design, graphic design, art-direction, film and photography.