Over 15 years' experience in marketing and technology leadership. I am passionate about helping organizations craft their best online presence through elegant and effective design, development, production, and promotion. This includes navigating the balance between user interface and user experience, strategic content management and creation, focused and frictionless conversion optimization, compelling online inbound/outbound advertising, white hat SEO, targeted SEM, and incisive analytics.
Work history
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Director of Digital SolutionsThe Greenheck Group
Schofield, WI, USAFull Time
Co-founder of the Digital Solutions Team at The Greenheck Group, a $1B collection of B2B and B2C business entities dedicated to the design, engineering, and manufacturing of commercial and industrial air movement, control, and conditioning products and systems. Tasked with leading the enterprise digital transformation for all business entities. Manage the user experience (UX) and customer experience (CXM), as well as plan, launch, and optimize complex websites, custom purchasing portals, and a variety of omnichannel digital marketing campaigns and initiatives. Includes planning, design direction, development direction, production, promotion, administration, and analysis.
Includes the platform and CDN (Azure), ecommerce (nopCommerce), SEO (SEMrush, Google Search Console and Bing Webmaster Tools), SEM (SEMrush, Google Ads and Bing Ads), site search (Hawk Search), PIM (EnterWorks Enable), DAM (EnterWorks Enable), CMS (Sitefinity), CRM (Microsoft Dynamics), tag management (Google Tag Manager), web analytics (Google Analytics), ERP (SAP), IAM (Azure Active Directory), collaboration tools (SharePoint), and task management (JIRA, Basecamp, and Azure DevOps).
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Director of EcommerceZones
- Auburn, United StatesFull Time
General Manager for the Ecommerce Department of Zones, a $1.5B global B2B provider of IT products and solutions to businesses, with over 200k products online and $550M annual revenue. Included, user interface, user experience, digital marketing, SEO, site search (Endeca), client integrations, and content management. Led online merchandising strategies and market development funding opportunities for all online marketing channels. Created and drove ecommerce budget. Supervised a team of 15, in the US (10) and India (5) – including integration specialists, designers, developers, and digital marketers. Included fully managing the entire website (design, development, production, and promotion), new customer integrations, online marketing, site search management (Endeca) for high volume catalog, content management and syndication strategies and relationships, and the conversion of offline customers to online customers. Led all co-op online merchandising strategies and market development funding opportunities for Manufacturer Brand Partners for all online marketing channels, including Rate Card creation and management, process control, and creative development.
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Skills
- Google Adwords
- Google Analytics
- SEO
- SEM
- Wireframe Creation
- B2B Copywriting
- B2C Copywriting
- Email Marketing
- Display Advertising
- Social Media Marketing
Education
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Master of Business Administration (M.B.A.)Foster School of Business, University of Washintgon
- Seattle, United States