About me
Experienced in Digital Marketing specialising in Social and Digital Media (organic and paid), SEO, Influencer and Celebrity Engagement, Content Creation, Brand Management, Website Development, Email Marketing, Event Management with experience in Visual Design utilising Adobe and Canva.
Completed studies at Macquarie University with a degree in Bachelor of Commerce Major in Marketing.
Passionate and results-driven Social Media Specialist with a proven track record of leveraging digital platforms to drive engagement, brand awareness, and growth. I excel in translating brand values into impactful social media campaigns, generating buzz, and cultivating a loyal online presence. My collaborative nature, strong communication skills, and organisational abilities make me a valuable addition to any team.
I am ambitious, collaborative and communicative who thrives in a team environment and independently. I thrive off challenges, working in a fast pace atmosphere and have the knowledge on KPIs; to go beyond daily aims to deliver the best value not just for the company, however, for the customer. I educate, refine and drive myself by making high quality decisions, communicating with the team and aligning with the brand.
Work history
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Marketing SpecialistBAM Social Solutions
AustraliaFull Time
- Manage day-today content and audience engagement on clients' social media platforms
- Create, curate, and publish compelling content across various social media platforms using Canva and Photoshop to drive engagement, interaction and awareness.
- Drive engagement on the client’s social platforms by sharing polished information of editorials, magazine covers, and client news
- Design key imagery to represent the agencies clients
- A deep understanding of the beauty, wellness, lifestyle, and fashion industry such as trending and leading events that are happening worldwide
- Increase engagement in the market by implementing a competitive analysis of the industry using retailer advertisements and KOL / Influencer Engagement
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PR, VIP, Celebrity and Influencer Engagement SpecialistElectric Collective
- AustraliaFull Time
- Manage influencer relations with clients on a local and national scale for brands including FENDI, Reebok, Adidas, Fishbowl, and Romance Was Born
- Orchestrate events including establishing locations and concepts, and collaborating with suppliers and key talent
- Weekly / fortnightly meetings with clients to update on campaign initiatives, propose new ideas and trends in the industry that need to be focused on
- Efficiently and professionally fulfll required activities and contributions to help achieve set KPI targets for each client
- Proactively identify new developments, trends, opportunities, and relationships for both clients and the agency at large
-Extensive knowledge and understanding of the industry and key players globally throughout print, broadcast digital, and social media
- Maximise face-to-face and phone time with agents and influencers
- Manage influencer / media engagement programs on a paid / seeded capacity Maintaining a contact matrix and an asset library
- Ensure influencer programs are executed within the scope and budget Maximise opportunities and seeding by contacting influencers and agents on upcoming and future events to promote the clients
- Comprehensive research in editorial coverage to ensure upcoming events reflect industry trends
- Reporting editorial statistics including coverage to clients
- Due to client events, campaigns and social media operating day and night, I worked flexible hours to ensure the best outcomes for the clients
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Education
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BachelorMacquarie University
- Australia
- Bachelor of Business Major in Marketing Management
- Grade Distinction, 10th in the year.
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High School DiplomaThe Pittwater House Schools
- Australia
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