About me
Enthusiastic, resilient, and hard-working marketing professional with 3 years’ experience within the B2C sector. Completing marketing campaigns from initial idea generation to strategy implementation ensuring all KPIs are met. A natural ability to spot new opportunities and recognised for approaching marketing activities with a tactical and creative approach – forming long lasting relationships with all parties.
Work history
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Marketing ManagerTequila Mockingbird
London, United KingdomFull Time
Heading up the marketing department, responsible for management of
marketing campaigns from creation through to execution ensuring they
meet all KPIs and align with the larger business goals.
Key Responsibilities:
- Managing all online platforms including Google, social media, CRM,
website and DMN. As well as any third parties such as influencer apps,
ensuring all content is up to date and represents the brand correctly
- Planning annual and monthly marketing campaigns alongside deciding on
focuses for each month
- Managing any creative content produced incl. briefing the graphic
designer, photographer, and videographer
- Monthly reporting of all online platforms to the senior team
- Taking lead on projects including New Store Openings, New Menu
Designs and New Event Launches
- Budget management
Achievements
- Increased Instagram following by 20% over the year 2022
- Onboarded with Airship, a leading hospitality CRM. Achieving an Open
Rate of 33% and a CTR of 0.89% within 6 months of joining
- Onboarded with Toggle, (a hospitality gift card site) within 24 hours to be
live in time for Black Friday to ensure a higher volume of sales
- Launching bottomless brunch in two venues from curation to execution
including: organising all performers, merchandise, costume, and full
running order
- Set up conversion tracking on Google Analytics & Ads by activating
Google Tags to measure traffic from online platforms and analyse which
channels are most effective at generating bookings and so revenue
- Moved from a design agency to an in-house Graphic Designer
- Promoted from Marketing Executive to Marketing Manager within a year
of employment
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Booking coordinatorThe Adventure Bar Group
- London, United KingdomFull Time
Being the face of the brand and understanding the image needed to portray to guests in order to convey the overall concept of Tonight Josephine.
Key Responsibilities:
- Organised the reservations diary on DMN to maximise the number of
covers
- Managed the time critical turn around during BAU and events, for
example: half an hour to overturn the venue on Brunch event
- Managed a team of five and oversaw guest experience as a whole
- Created video/photo content for the performer’s social media during
bottomless brunch
- Photographed special guest performers and promotional cocktails to be
used for Tonight Josephine’s Instagram account
- Proposed innovative ideas to improve the experience of bottomless
brunch events such as, props, installations and uniforms
Achievements:
- Created new systems to improve communication and productiveness of
the team during peak shifts
+ Show more
Skills
- Microsoft Office
- Adobe Creative Suite
- Google Analytics
- CRM Management
- CRM Platforms
- Management
- Campaign Management
- Events Planning
- Coordinating Events
Education
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BA (Hons) in Theatre Arts London Studio Centre
- London, United Kingdom