Bruna Pacheco

Marketing Communications Professional

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  • LocationUnited Kingdom

Projects

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About me

 

Natively curious, I'm passionate about innovation, creative ideas and consumer behaviour. Specialties: - Marketing & Communications - Trend Research & Trend Analysis - Content Creation

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Brand Strategy
  • Communication
  • Excel
  • Powerpoint
  • Word
  • Content Creation
  • Trend Analysis
  • Trend Forecasting and Research
  • Creative Stragegy

Work history

Currently

Co-founder

Canvas55

Jan 2014
  • Canvas55 is a trend forecasting company based in London & specialised in the Brazilian market, with the mission to bring fashion in Europe and Brazil much closer through in-depth analysis. Services: trend reports, trend tours and consultancy. Main activities: o Working on projects involving naming, brand positioning and insights o Development of partnership with major companies and institutions in Brazil and UK o Planning and execution of trend tours for fashion & business students o Trend forecasting (research, analysis and content creation) for fashion trend reports o Design for company presentations, pitch presentations and trend reports, using both InDesign and PowerPoint o Content creation & design for email marketing o Social media management o PR management o IP development

2015

Brand Consultant & Strategy

Interbrand

Mar 2015 - Dec 2015
  • * Strategy, brand architecture, valuation, naming and insights for companies from various sectors across UK, Europe and Middle East. Clients include Lenovo, LVMH, Al Alali, Sodexo, Sferiq, Huawei, among others * Support on new business pitches * Conducted interviews with clients senior stakeholders * Development of questionnaire for qualitative research on luxury market and Gen Z * Support Interbrand’s marketing, such as Best Global Brands, content creation for conferences and IP development * Trend Research and analysis: o Combining trend forecasting and creative thinking to solve clients questions o Development of 5 Future Scenarios for Interbrand (mega trends shaping consumer behaviour), and further ‘ideas bank’ tool o Sharing relevant trends & insights with Interbrand wider team

2013

Marketing Communications & Project Manager

trendwatching.com

Jun 2012 - Dec 2013
  • trendwatching.com is a world’s leading consumer trend firm, delivering trends, insights and related hands on innovations to over 160,000 business professionals in more than 180 countries. * Research, construction and coordination of the trendwatching.com’s free monthly trend briefing, pinpointing and reporting on emerging consumer trends. * Coordination of content and translations for trendwatching.com's monthly Trend Briefing (Portuguese and Spanish). * Responsible for worldwide Trend Seminars, that took place in 13 cities including Sao Paulo, Johannesburg, Seoul, Istanbul, Berlin, New York and more. * Managing all media and communications efforts to increase brand awareness, including Public Relations / strategic partnerships / social media profiles.

2012

Marketing Consultant

Citibank

Jan 2010 - Jun 2012
  • * Strategic planning for a digital platform that included social media, websites and mobile applications. * Responsible for all projects related to entertainment sponsorship (marketing & communications projects/events). Developing and managing marketing strategies to promote exclusive benefits to Citibank clients. * Managed the re-­branding of ‘Citibank’ to ‘Citi’ in Brazil.

Education

2002

Publicity and Advertising

ESPM

Feb 1999 - Dec 2002

    Awards

    2010

    Citi Marketing Awards

    • Best Digital Initiative, for the