After graduating from Coventry University, I decided to come back to Portugal and embrace some remote/freelancer gigs and projects. Back in September 2020, I was offered a position as a digital marketing assistant at a cosmetics start up Brazilian brand - Mayore Beauty.
As of today, I am the Head of Ecommerce, whereas I oversee every action and project that involves marketing: social media management, SEO, influence marketing, B2B, pay-per-click (PPC), e-mail marketing and even offline marketing practices such as leaflets, catalogs and banners for physical events.
Work history
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Head of EcommerceMayore Beauty
São Paulo, BrazilFull Time
- Market research on the competition (in this case, Mayore Beauty is a brand designed and thought to all Brazilian afro descendent consumers);
- Align and launch campaigns alongside our B2B partners (e.g. Beleza na Web, Época Cosméticos, Amazon);
- Oversee paid advertising campaigns across Google, Facebook and Instagram (plan, design, launch and optimize);
- Measuring KPI's across paid campaigns- CTR (click-through-rate), ROAS (return on ad spending), CPC Link, Revenue per client, Initiative Checkout, CAC, Sales Conversions
- Manage and implementation of digital campaigns and strategies across our social channels: Facebook, TikTok and Instagram;
- Implement weekly improvements in order to increase the online sales;
- Customer service management : oversee and respond to all social media comments;
- Prepare and design email marketing campaigns;
- Influence marketing strategies ;
- Developed an Augmented Reality filter for a foundation virtual try-on (Mayore Beauty is distinguished in the Brazilian market for its huge variety of shades for the black community);
- Weekly meetings with our partner companies to improve online presence, customer experience and online sales;
- Keeping up with research on the competitors of the brand;
- Overseeing and leading any promotional material to be used across social media channels;
- Planning content which allows our audience to engage with our products and also educate our community about skincare solutions;
- Active engagement with our audience through Instagram;
- Social listening across our platforms;
- Develop a consistent, unique and authentic online purpose;
- Participate in activities with cultural associations (e.g. No More Child Labour, No More Genital Mutilation, No more Under-age Marriages);
- Weekly track and analyse of all KPI's (organic and paid).
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Digital MarketerDifferent clients around the world
- Braga, PortugalFreelance
I started looking for projects/gigs right after graduating from Coventry University.
I worked for clients worldwide - Brazil, USA , Lithuania, United Kingdom and Israeli.
My main areas of expertise while working as a freelancer were:
- digital marketing specialist;
- social media manager;
- community manager;
- SEO;
- PPC;
- market research.
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Skills
- Digital Advertisement
- Digital Marketing
- Marketing Strategy
Education
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Bachelor of Arts (BA) Coventry University
- Coventry, United Kingdom
While at Coventry University, I was a part of the following societies: marketing and management; marketing and advertising, Portuguese society and fashion society.
Relevant Modules:
Brand management;
Digital Marketing;
Digital Analytics;
Marketing Management.