Work history
Marketing ExecutiveHarrods
London, United KingdomFull Time
Marketing Executive - Food, Restaurants, Fine Wine & Spirits
Being the storyteller between the 150 Harrods chefs, the Food & Beverage buying team and the omni-communication channels in Harrods. These include Harrods 12 magazines, social media, CRM, E News, Harrods.com, internal comms and external media. Developing innovative strategies to acquire, retain and engage with target customers. Responsible for the coordination of all F&B event briefing across the company. Report and present to the Board on campaign success, competitor activity and customer insights.
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Campaigns and Communications ExecutivePOD Food
- London, United KingdomFull Time
Campaign - Heading up multiple seasonal campaigns to include; concept creation, briefing creative agencies and in house design teams, working with the food team and contributing to the steering group to ensure innovative NPD in line with current and future food trends, being the voice of the customer to ensure customer focused plans and tracking customer response and demand and delivering post campaign analysis.
Comms – Monitoring instore and online communications. Delivering a seamless customer experience instore, online and with our delivery partnerships. Monitoring and updating website content and photography. Developing & implementing a quarterly social media calendar with curated content. Have full responsibility over all BAU and campaign focused email marketing. Planning, developing and implementing PR pieces across print and digital.
Other - Supported the management of marketing budgets to maximise ROI through both online and offline channels. Implemented a new digital loyalty scheme. Managed the expansion of a food waste charity throughout the business. Responsible for the monitoring of sustainability across business. Encouraged a focus on analytical data driven decisions.
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Skills
- Marketing
- Marketing Strategy
- Copywriting
- Social Media Marketing
- Brand Marketing
- Event Organisation
- Email Marketing
- Digital Marketing
- Communications
- Content and Media Writing
Education
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BScThe University of Liverpool
- Liverpool, United Kingdom
2.1 in Psychology BSc Hons