Bukunmi O Thomas

Bukunmi O Thomas

Social Media Marketing LeadLondon, United Kingdom
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Julie-Anne Vergez
Nathalie Gordon
Bukunmi O Thomas

Bukunmi O Thomas

Social Media Marketing LeadLondon, United Kingdom
About me
Experienced Digital Client Services Manager with a demonstrated history of working in digital industry on FMCG, Fashion, Hospitality and Food & Drinks accounts. Skilled in Account Management, Paid Media Management, Digital Marketing, Brand Management, Adobe CS and more. Strong Digital, Content and Social Media Marketing professional with a Bachelor’s Degree focused in Media communications from University of the Arts London.
  • AD
    ADa mock commercial advertising brief. I was also the lead for directing, filming and editing the finished Levi’s TV Ad.
  • The cinema museum
    The cinema museumTo create a website to encourage support and spread awareness to keep the museum running and open to the public. Role; director/producer/editor of commercial and web designer.
Work history
    Samsung UK logo
    Samsung UK logo
    Social Media LeadSamsung UK
    London, United KingdomFull Time
    Unilever logo
    Unilever logo
    Social Media ManagerUnilever
     - United KingdomFull Time
    As a dedicated Social Media Manager for the refreshments category, it is my responsibility to foster and build a social community through Facebook, Instagram, Twitter, YouTube and Pinterest. I work very closely with the Brand managers and provide recommendations/ best practices for organic and paid social content alongside our external media agencies. I also collate and deliver monthly reports as well as post campaign reporting on metrics such as CTR, reach, impressions and conversions and ad recall. I develop and execute creative marketing programs, campaigns and promotions across social media and our ecommerce channels with the goal to drive awareness and acquisition. I develop the Social Media Strategy for multiple brands across the relevant social channels as well as engaging in reactive and proactive conversation. I establish and maintain an editorial calendar, content roadmap and associated workflows. I lead and collaborate on the digital content creation for acquisition and ensure digital assets and production principles are defined and adhered to across agencies and influencers. I also develop compelling content for our community as well as continuously implement design and content changes to boost conversions. I collaborate internally and with influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. I co-ordinate and communicate with marketing and ecommerce function to ensure deliverables are being executed on and best practices and learnings are shared across various teams. I produce and post written content for website, email campaigns and social media (organic+ paid). I align content with organizational goals and develop strategic content to guide prospects across each stage of the conversion funnel. I build and analyze key metrics and traffic patterns to measure performance of marketing programs and across the customer lifecycle focusing on SEO and customer acquisition Goals.
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  • Paid Media
  • Digital Branding
  • Digital Cameras
  • Digital Analysis
  • Social Advertising
  • Social Communications
  • Social Content Strategy
  • Social Copywriting
  • Social Marketing
  • Social Media Marketing
  • Social Media Management
  • Media Communication
  • Adobe Creative Suite
  • Adobe Lightroom
  • Photography
  • Photoshop
  • Photoshoot Assisting
  • Photoshoot Pre-production
  • Photo Editing
  • Photo Retouching
  • Account Management
  • Client Handling
  • Client Accounts
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Bachelor of Arts (BA) University of The Arts London (UAL)
     - London, United Kingdom
    2:1 Media Communications Graduate