About me

Experienced Digital Client Services Manager with a demonstrated history of working in digital industry on FMCG, Fashion, Hospitality and Food & Drinks accounts. Skilled in Account Management, Paid Media Management, Digital Marketing, Brand Management, Adobe CS and more. Strong Digital, Content and Social Media Marketing professional with a Bachelor’s Degree focused in Media communications from University of the Arts London.

QuestionsProjectsExperienceTeam

Projects

• 5

  ADa mock commercial advertising brief. I was also the lead for directing, filming and editing the finished Levi’s TV Ad.
• 1

  The cinema museumTo create a website to encourage support and spread awareness to keep the museum running and open to the public. Role; director/producer/editor of commercial and web designer.

Work history

Social Media LeadSamsung UK
Jan 2020London, United KingdomFull Time
Social Media ManagerUnilever
Feb 2019 - Jan 2020United KingdomFull Time
As a dedicated Social Media Manager for the refreshments category, it is my responsibility to foster and build a social community through Facebook, Instagram, Twitter, YouTube and Pinterest. I work very closely with the Brand managers and provide recommendations/ best practices for organic and paid social content alongside our external media agencies. I also collate and deliver monthly reports as well as post campaign reporting on metrics such as CTR, reach, impressions and conversions and ad recall. I develop and execute creative marketing programs, campaigns and promotions across social media and our ecommerce channels with the goal to drive awareness and acquisition. I develop the Social Media Strategy for multiple brands across the relevant social channels as well as engaging in reactive and proactive conversation. I establish and maintain an editorial calendar, content roadmap and associated workflows. I lead and collaborate on the digital content creation for acquisition and ensure digital assets and production principles are defined and adhered to across agencies and influencers. I also develop compelling content for our community as well as continuously implement design and content changes to boost conversions. I collaborate internally and with influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. I co-ordinate and communicate with marketing and ecommerce function to ensure deliverables are being executed on and best practices and learnings are shared across various teams. I produce and post written content for website, email campaigns and social media (organic+ paid). I align content with organizational goals and develop strategic content to guide prospects across each stage of the conversion funnel. I build and analyze key metrics and traffic patterns to measure performance of marketing programs and across the customer lifecycle focusing on SEO and customer acquisition Goals.

+ Show more

Skills

• Paid Media
• Digital Branding
• Digital Cameras
• Digital Analysis
• Social Advertising
• Social Communications
• Social Content Strategy
• Social Copywriting
• Social Marketing
• Social Media Marketing
• Social Media Management
• Media Communication
• Adobe Creative Suite
• Adobe Lightroom
• Photography
• Photoshop
• Photoshoot Assisting
• Photoshoot Pre-production
• Photo Editing
• Photo Retouching
• Account Management
• Client Handling
• Client Accounts

Education

Bachelor of Arts (BA) University of The Arts London (UAL)
Sep 2013 - Aug 2016London, United Kingdom
2:1 Media Communications Graduate