About me

Experienced Digital Client Services Manager with a demonstrated history of working in digital industry on FMCG, Fashion, Hospitality and Food & Drinks accounts. Skilled in Account Management, Paid Media Management, Digital Marketing, Brand Management, Adobe CS and more. Strong Digital, Content and Social Media Marketing professional with a Bachelor’s Degree focused in Media communications from University of the Arts London.

QuestionsProjectsExperienceTeam

Projects

• 6

  ADa mock commercial advertising brief. I was also the lead for directing, filming and editing the finished Levi’s TV Ad.
• 1

  The cinema museumTo create a website to encourage support and spread awareness to keep the museum running and open to the public. Role; director/producer/editor of commercial and web designer.

Work history

Social Media LeadSamsung UK
Jan 2020London, United KingdomFull Time
Managed the overall Social strategy and creative direction for Samsung UK + Global executions across the entire suite of products for the mobile division (Premium + Flagship mobile, Smartwatch & Earbuds, Tablets and Computing). Proactively Identifying cultural and trending opportunities to engage with Gen Z / Millennial audiences locally and globally; managing budgets from £200K- £1M+ on a quarterly basis. Briefing internal & external teams/agency partners across all consumer facing campaign creative and bespoke executions i.e. TikTok, Snapchat, Twitter & Meta platforms. As well as management of all Influencer partnerships across global and local campaigns to ensure alignment with our wider marketing strategies. This included managing all partnership campaign executions with the likes of Conde Nast (British GQ / Vogue), Epic Games Fortnite, Strava, Netflix, Disney+, London Fashion Week & more. People management supporting junior level employees within marketing, including weekly 1:1 sessions to drive personal development and SMART goal setting/success in line with business needs. Hands on end to end management of development and execution of all integrated social marketing campaigns in a cross functional capacity as brand social lead. This includes initial budget allocation, media planning and strategy, agency briefing, creative ideation & execution including onsite shoot creative direction, approvals and delivery to growth marketing/media teams for go live. Driving relationships with c-suite/senior HQ stakeholders to enable further opportunities to deliver impactful global campaigns locally, demonstrating clear business impact of bespoke, purposeful work. In addition to, crafting & sharing internal business cases and measurement reporting with senior stakeholders and successfully profiling social team business value in cross functional forums of 100+ participants. Throughout my time at Samsung i have successfully launched over 35+ campaigns and just as many products across 5 different product categories.
Social Media ManagerUnilever
Jan 2019 - Jan 2020United KingdomFull Time
As a dedicated Social Media Manager for the refreshments category, it is my responsibility to foster and build a social community through Facebook, Instagram, Twitter, YouTube and Pinterest. I work very closely with the Brand managers and provide recommendations/ best practices for organic and paid social content alongside our external media agencies. Delivered monthly reports and managed PCA reporting with agency partners. I developed creative marketing strategy, campaigns and promotions across social media and our Ecommerce channels with the goal to drive awareness and acquisition. I established the editorial calendar, content road-map and associated workflows. I also drove our Influencer strategy across my brand portfolio, generating best in class content across key social media platforms, sharing best practices and learnings across various teams. I produced and post written content for website, email campaigns and social media (organic+ paid). I align content with organizational goals and develop strategic content to guide prospects across each stage of the conversion funnel.

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Skills

• Paid Media
• Digital Branding
• Digital Cameras
• Digital Analysis
• Social Advertising
• Social Communications
• Social Content Strategy
• Social Copywriting
• Social Marketing
• Social Media Marketing
• Social Media Management
• Media Communication
• Adobe Creative Suite
• Adobe Lightroom
• Photography
• Photoshop
• Photoshoot Assisting
• Photoshoot Pre-production
• Photo Editing
• Photo Retouching
• Account Management
• Client Handling
• Client Accounts

Education

Bachelor of Arts (BA) University of The Arts London (UAL)
Sep 2013 - Aug 2016London, United Kingdom
2:1 Media Communications Graduate