Work history
Global Brand and Communications SpecialistPearson
London, United KingdomFull Time
Responsible for engaging and exciting Pearson’s 35,000 global employees with its new brand identity, via:
Communications and engagement
● Created compelling content for employees via blogs, social media, newsletters and gamified campaigns.
● Recruited and trained Global Brand Champions to act as advocates and custodians across all markets.
● Developed and ran Brand Hero Awards to recognise people across the business for advocating and living the brand.
● Led the Pearson Design Forum to drive brand design best practice across the company.
Project management
● Oversaw the development of the Pearson’s Brand Guidelines (+ 12 sub-guidelines addressing how to design merchandise, trade shows, workspaces and how to coherently and consistently apply brand assets.)
● Developed, designed and project managed Pearson’s online brand training platform to 35,000 employees:
o Managed two external agencies and seven internal teams at Pearson,
o Ideated, reviewed and signed-off storyboards and animations and edited video transcripts to ensure clear and consistent messaging,
o Developed and delivered a rigorous communications campaign to promote the platform to target groups.
● Drove Pearson’s involvement in the D&AD New Blood Awards in order to raise our profile in the student community, collect insights and ideas. Developed brief and shortlisted ideas from 150 creative submissions.
● Managed relationship with third party design agency and led on all design-led projects including two videos which were shared company wide.
Brand and design custodianship
● Led all visual identity work following departure of VP Brand.
● Proactively ensured consistent application of the brand and good design across print and digital.
● Sourced brand creative assets including photography, illustration, music, pictograms and merchandise.
● Analysed engagement efforts via regular reporting.
Communications Consultant
- London, United KingdomFull Time
Responsible for promoting my international clients to journalists and decision-makers in the Olympic Movement, via:
Account management
● Serviced demanding clients based across Russia, Turkmenistan, Turkey, Switzerland and Brazil.
● Provided crisis management 24 hours a day, 7 days a week.
● Developed strategy plans for proactive client campaigns.
Content generation
● Wrote speeches (covering topics such as the emancipation of women in sport and the integrity of sport); letters (including some of a political nature appealing for gender equality in sport); features; press releases; statements; new business proposals and campaign manifestos.
Stakeholder relations
● Managed media relations on-site at a Red Bull sponsorship launch with the International Volleyball Federation.
● Managed media trips to major international sporting events in Turkey, Poland, Italy and the Netherlands.
Event organisation
● Coordinated the first international media trip to Turkmenistan (40 journalists including CNN).
● Organised a press event at F1 involving Bernie Ecclestone for the launch of a Mongol Rally team in London.
Evaluation and strategy
● Wrote evaluation of internal and external communications at the World Anti-Doping Agency.
Education
BA (Hons) English 2:1
- Exeter, United Kingdom