About me
As a social anthropologist and design researcher working in strategy and innovation, I help solve some of the biggest challenges clients face at the intersection of human, business, and technology needs. Combining life-centred design practices, experience led strategy and my expertise in narrative storytelling, I help my clients better understand human behaviours and diverse needs in order to create more impactful products and services.
With a PhD in Anthropology, I am an expert in a range of qualitative methodologies and approaches (including exploratory, generative, evaluative, and validation research). My passion lies in the 'fuzzy-front end' of innovation, where I have employed my deep expertise in ethnography and contextual discovery research across sectors and in geographies as varied as the U.K., North America, and the Middle East.
Projects credited in
- WE PUT DESIGN AT THE HEART1
Work history
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Design Research LeadAccenture Song
London, United KingdomFull Time
As part of my role, I head up the Design Research Practice at Accenture Song for UKI.
Senior Design ResearcherFJORD
- London, United KingdomFull Time
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Skills
- Research
- User Research
- Strategy
- Strategy Consulting
- Consulting
- Design
- Design Agency
- Growth Strategy
- Human Behaviour
Education
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PhD AnthropologySOAS, University of London
- London, United Kingdom
Doctoral studies in social anthropology, including15-months of ethnographic fieldwork in cosmetic surgery clinics, hospitals, and private homes in Beirut.
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MPhil in Social AnthropologyUniversity of Oxford
- Oxford, United Kingdom
Masters studies in social anthropology, including 3-months of ethnographic fieldwork researching travelling youth communities digitally via Facebook.
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