About me

Brand Strategy & Transformation. Known for Telling Stunning Stories. Witty Wordsmith. Logical Creative. Oxymoron Appreciator.

QuestionsProjectsExperienceTeam

• From this week I have some extra bandwidth to take on new brand strategy projects or brand coaching clients - let's chat!
• Hi - I'm looking for freelance fashion designers with experience in womenswear and sustainable fabrics, ideally based in London.

Work history

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Founder - Chief Brand ConsultantThe Hype Type Co
Jan 2023London, United KingdomFull Time
I lead a powerful Collaborative Collective of experts across all facets of brand bringing amplified success to those who have the audacity to know they can impact the world. I am a brand strategy coach and consultant - I am a boundary-pushing partner to clients; where brand development is about taking ownership of your narrative and forging a path of truth. 'In a time of deceit, telling the truth is a revolutionary act' - George Orwell I know that how a brand is created, elevated and amplified can be make or break in a world where so much is happening, expectations run high and the number of chances to win can be low. Because in the end, what really drives us as a collective is seeing visions come to fruition, thriving and winning. We invest our expertise in industries where change happens working with Creatives, Actors, Musicians, Artists, Entrepreneurs, Tech, Real Estate, Fashion & Beauty and Scale-Ups. From personal branding creation and amplification to new business launches, brand evolutions, architecture, repositionings, content strategy....our expertise brings all the brands to the yard
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Brand CoachCallie Dickens - Brand Coach
Nov 2022London, United Kingdom
With 16+ years brand experience, I work with Entrepreneurs, Creatives, Actors, Artists, Athletes that intend to leave the world in a better place than they found it. I’ve created a brand coaching programme intentionally for the people who have the audacity to stand out and the ingenious brands with genius minds behind them. For whom success is as much in the adventure of the journey as in the rewards. Where being a brand with impact, creativity and longevity is non-negotiable. In a world that wants to decide who you are and how important you are, where consumers increasingly demand to see what’s in your heart so that they can bare their soul; brand strategy is your shot to define your own destiny. Brand strategy is not about creating yourself but about authentically amplifying who you already are. 'In a time of deceit, telling the truth is a revolutionary act.' - George Orwell

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