Callum Bracken
Available

Callum Bracken

PR Account ExecutiveLondon, United Kingdom
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Callum Bracken
Available

Callum Bracken

PR Account ExecutiveLondon, United Kingdom
About me
Music Publicity Executive experienced in working for a range of leading entertainment brands such as hmv, MTV and BBC Radio 1. My strong network of contacts spans across the music and entertainment landscapes, enabling my ability to consistently meet targets to secure bookings and coverage across a multitude of media platforms.
Projects credited in
  • MTV
    MTVCheck out MTV's profile on The Dots.
Work history
    Z
    Z
    PR Account ExecutiveZero Degrees West
    London, United KingdomFull Time
    • Publicity executive for hmv live events as well as other entertainment accounts. • Promote artist releases and live performance events through securing top tier print, online and broadcast coverage. • Work closely with record labels, Publicist’s and management teams to ensure coverage dovetails and lands in line with the artists wider promotional campaign. • Maintain relationships with existing music industry contacts as well as building relationships with key media to aid effective publicity. • Lead influencer marketing strategy securing talent partnerships with artists such as Anne-Marie, Declan Mckenna and James Bay through harnessing contacts for hmv’s Vinyl Week campaign. • Compile weekly and monthly coverage reports as well as preparing and delivering presentation decks to clients. • Securing and arranging artist interviews and photo calls alongside their teams in order for coverage to benefit both talent and brand alike. • Recent campaigns include Sigrid, Snow Patrol, Slaves, Tom Grennan, The Vamps, Rod Stewart, Jess Glynne, Primal Scream, You Me At Six and National Album Day.
    R
    R
    Junior Music and Talent BookerRemedy Productions (Argonon) / MTV
     - London, United KingdomFull Time
    • Artist and label relations for MTV UK. • Secured musical and celebrity talent for network television channels MTV Base, MTV Rocks, MTV Dance and VIVA as well as booking artists for digital content aired on Snapchat and YouTube worldwide. • Oversaw backstage interviews at V Festival as well as booking exclusives and BTS access at video shoots. • Managed and maintained strong working relationships with all major record labels, Plugger’s, Agents, Publicists and Managers. • On the ground artist liaison at high profile shoots and press junkets. • Worked closely with Producers, Directors, Commissioners and MTV’s in house talent and music team to ensure a seamless and effective booking process. • Negotiated fees and contracts with Agents. • Drove engagement to formats by ensuring artists promoted programming through getting them to digitally support the features they fronted. • Continuously attended gigs, label meetings and events to guarantee Remedy was up to date and consistent in booking the hottest talent for MTV. Previous bookings include: Dua Lipa, Ed Sheeran, Lady Gaga, WSTRN, Stephanie Pratt, Calum Scott, LeAnn Rimes, Lady Leshurr, Olly Murs, DNCE, Leomie Anderson, Pixie Geldof, The Chainsmokers, Louisa Johnson, Geordie Shore, Tove Lo, Green Day, Martin Garrix, Steve Aoki, Charli xcx, Charlie Puth, Jonas Blue, You Me At Six, Stormzy, James Arthur, The Vamps, Biffy Clyro, Pixie Lott, Linkin Park, Wizkid, Mel C, Jason Derulo, RAYE, Stefflon Don, Foo Fighters, Alexandra Burke, Mabel, Jax Jones, Craig David.
Skills
  • Public Relations
  • Copywriting
  • Communications
  • Media Relations
  • Music
  • Television
  • Networking
  • Report Writing
  • Press Releases
  • Pitching
Education
    Leeds Beckett University logo
    Leeds Beckett University logo
    BA(Hons) International Business ManagementLeeds Beckett University
     - Leeds, United Kingdom
    Modules Include : Marketing Management, Consumer Behaviour and Marketing, Applied Management Techniques, Strategic Thinking, International Marketing Strategy, Employability and Management Skills, Introduction to Small Business and Enterprise, Marketing Practice, Tourism Globalisation and Development. 12,000 word dissertation investigating social medias influence on brand storytelling frameworks within destination marketing. The purpose of my study was to evaluate the impacts of using UCG as content within digital marketing campaigns.
Awards
    Leeds Beckett University logo
    Leeds Beckett University logo
    Student Of The YearLeeds Beckett University