Work history
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Digital Marketing ExecutiveReader Offers Ltd
Colchester, United KingdomFull Time
• HTML and CSS Email marketing - creating new templates from scratch including media queries for mobile optimisation using Adobe Dreamweaver
• Updating website content through CRM and loading new product/offers online
• Review customer journey through marketing and generate improvements
• Email marketing and online marketing strategy and development
• Designing artwork for email and website through Adobe Photoshop
• Setting up email marketing automation programs through IBM Watson Automation
• Plan and execute digital marketing campaigns and design
• Engage with customers through social media
• Reporting on customer interactions and digital marketing performance
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Digital Marketing ExecutiveAceville Publications
- Colchester, United KingdomFull Time
• Initial launch and now management of an eCommerce store, eBay store and Amazon store including all marketing activity, strategy and web content
• Social media marketing through Buffer for Facebook and Twitter
• Email Marketing management - Oversee all email marketing activity & develop strategy
• Manage all PPC campaigns through Google AdWords and Facebook Ads
• Liaise with Web Development team for online development and improvements
• Conduct market research of the competitive and consumer environment
• Report & present on performance of eCommerce store and overall marketing activity to MD and Senior
Management
• Project management
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Skills
- Html CSS
- Social Media Marketing
- Internet Marketing
- Ecommerce
- Marketing Design
- Digital Marketing
- Marketing Strategy
- Event Organisation
- Marketing
- Email Marketing
Education
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BA(Hons) Business and MarketingCoventry University
- Coventry, United Kingdom
BA Honours Degree in Business and Marketing (2:1)