Projects
- Flockwork — It starts with youA collaborative platform where communities come together to effect local change. Deliverables: Strategy, Research, UX, UI Objective: Design a tool to facilitate citizen involvement in local initiatives. Impact: Prototype testing sparked an increase in awareness and engagement around areas of non-performance by the council.
- Sidekick — No hero does it aloneEncouraging responsible pet ownership through deliberate experience friction Deliverables: Responsive Website, Branding, Adoption Flow Objective: Deter the commodification of the pets on the platform. Impact: Prospect adopters emotionally connected with the brand's mission through the experience day feature.
- Trove — Curated by you, collated by usLeveraging self-curation to enrich museum visits with customised content. Deliverables: Product, Research, Visual Design Objective: A scalable solution to make museum visits more intimate, memorable, and customisable. Impact: Participants who used Trove's features reported greater engagement and information retention than those who didn't.
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Work history
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Creative Cultural GuideIndustry of Us
Bristol, United KingdomFreelance
In this Design Research role I provide support on a range of insight, innovation, and design challenges for global brands looking to expand their offerings to specific markets, territories, and cultural contexts.
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Product DesignerAimset
London, United KingdomPart Time
- Work within a bootstrapped team to bring a Collaboration SaaS to an established community of 300+ professionals. I ensure deliverables satisfy functional requirements and align with business goals.
- Owned the end-to-end implementation of progressive personalisation features within a simplified onboarding flow, with user tests forecasting a reduction in user drop-off rates at product launch.
- Facilitate developer hand-off by providing clear documentation, support through practical knowledge of Front-End technologies, and meticulous maintenance of a tokenized design system.
- Present insights and proposals to stakeholders, articulate design decisions, and incorporate research findings and feedback to iterate towards meeting business objectives and user goals.
- Collaborate with the marketing team to craft intuitive, transparent, and high-conversion landing pages.
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Skills
- Content Development
- Product Design
- UX Design
- UI Design
- Webflow
- Market Research
- User Research
- Competitive Analysis
- Digital Strategy
- Brand Design
Education
Responsive Website Basics: Code with HTML, CSS, and JavaScriptGoldsmiths, University of London
- London, United Kingdom
Accredited course on building responsive front-end interfaces for the web.
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Software Processes and Agile PracticesUniversity of Alberta
- London, United Kingdom
Accredited course on Agile methodologies in digital product development.
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