A sports fan first and foremost, creating content that resonates with all fans across all events is something I take great pride in.
I have over 7 years’ experience in digital marketing, within the Sports and Media industry, working with exciting start-up companies Ball Street and SnapRapid and market leader the Spotlight Sports Group, where I was most recently in the role of Senior Content Marketing Manager.
I've been fully immersed in social media and content production for the majority of my career. Whether it be deciding upon the strategy, the production process itself (from idea generation to measurement of success) or how we went about publishing and distributing the content across multiple channels.
I’ve implemented best practice systems, developed new teams, built a new working structure (which was a major change for the company), and adapted as we brought acquistions into the fold.
I’ve also been a pivotal member in the launch of premium video ventures which achieved sponsorship from some of the leading bookmakers and brands such as bet365, Betfair, Vauxhall and many more!
Projects
- A Day In The Life: Nathan HuntAt the tender age of 26, Greyhound trainer Nathan Hunt took over the license of his kennels in Cambridge in February this year having worked his way up through the ranks as kennel hand and assistant trainer to Phil Simmonds. With nearly 200 winners to his name already, Nathan is hoping with the right dog at the right time and a slice of luck along the way, he'll be able to realise a dream; to train a winner in the Greyhound Derby. Put together with Press Box PR & Oddschecker on behalf of the
Work history
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Social Media & Sports SpecialistPress Box PR
London, United KingdomFreelance
We use public relations and journalistic expertise to earn links from the world's most recognisable publishers.
I've been brought on board to oversee and enhance client accounts, and to help bring in new business opportunities
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Senior Content Marketing ManagerSpotlight Sports Group
- London, United KingdomFull Time
Drive my team and in turn our output, measurement and success on Social Media across the Racing Post and ensure all content is effectively distributed across our brand network. Creating visual and written content for social, involved end-to-end with the AV output driving engagement, conversion, retention and customer conversion.
Responsible for the QA process (implementation and adherence) and output from all teams publishing Racing Post Content (ensuring only the right people have the ability to publish on our channels)
Manage the Content Marketing Executives and ensure they are completing their day-to-day tasks to a high standard
Ensure all content meets compliance and responsible
Create and develop business cases for new content ideas incorporating potential commercial opportunities
Create and track KPIs for each platform working with analyst resource to create self serve dashboards and present various insights suitable for your team up to the CEO
Support other teams within Apsley Group with audio visual content, including ideation, production and editing
Work with Racing Post marketing team, commercial teams and talent on a regular basis to ensure content aligns with our Group focus
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Skills
- Project Management
- Social Media Management
- Social Media
- Social Media Marketing
- PR Campaigns
- Content Strategy
- Digital Marketing
Education
Bachelor of Arts (BA) University of Portsmouth
- Portsmouth, United Kingdom