Marketing at The Walt Disney Company. Managed multiple marketing campaigns, whilst growing the digital media business www.calvinfield.com
Develop marketing campaigns for all the digital Film and TV releases, with a focus on growing and developing the overall digital media business. Work with clients to identify how best to surface their content and how to grown their market share in EHV and TVOD.
Brought into a newly created team to build and develop the marketing strategy and communication plans for the launch of the direct to consumer platform, 'DisneyLife'. Assisted the Product team in the UK and US to develop the platform.
Assisted in the creation of data driven marketing plans through social listening and analytics.
Created business development and strategy plans for some of Disney's largest entertainment franchises, such as Marvel, Lucasfilm and Disney Princess.