About me

Hi I'm Camara :) I'm a freelance graphic designer and founder of Identity and Flow, a design studio crafting aesthetic brand identities for modern-day brands & forward-thinking founders. My mission is to build authentic brand identities that stand out through thoughtful strategy and engaging visuals. Inspired by pop-culture, Social media and Fashion, fascinated by colour, movement and compositions. I love design & creative concepts both cultural and commercial. I have freelance experience in both print and digital design. Whether in the digital world or print, I like to combine different disciplines and mediums to engage the audience.

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Projects

• Spectrum LingerieSpectrum is a body inclusive lingerie brand. Spectrum caters to all women wanting to purchase lingerie they feel their best in. My task was to rebrand to attract a bigger audience of women as this is an inclusive brand. Bold typography and a contrasting colour palette were used to express confidence within the brand.
• Le Nez ParfumsLe Nez Parfums is an independent luxury fragrance house. Their scents are inspired by niche houses such as Tom Ford, Parfums De Marley, Le Labo & more. We chose to go for a modern but classic look as an expression of luxury, quality and confidence.

Work history

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Founder/designerIdentity and Flow
May 2022Birmingham, United KingdomFreelance
Crafting brand identities for modern-day brands & forward-thinking founders within the lifestyle, beauty & wellness space.
Graphic designerThe Bright Agency
Dec 2022 - Sep 2023London, United KingdomFreelance

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Skills

• Branding Design
• Digital Design
• Print Design
• Abobe Illustrator
• Adobe Photoshop
• Adobe Indesign
• Editoral Design
• Photography
• Final Cut Pro
• Graphic Design

Education

(BA hons) Graphic DesignDe Montfort University
Sep 2011 - Jun 2014Leicester, United Kingdom