About me
A driven and ambitious mid-level ecommerce professional with a proven track record of delivering success for leisure tourism businesses. Thrives in challenging roles where communication, analytics and teamwork are required to achieve ambitious targets. Good humoured and positive, always striving to build an enjoyable and productive working environment.
Work history
Digital Marketing Manager
London, United KingdomFull Time
SeatPlan is an innovative theatre ticketing startup, integrating consumer reviews with ticket purchasing to help theatregoers understand what their experience will be like from each seat. I worked with a small team of five employees to grow the site into a profitable business, generating £3m in annual turnover. I managed the SEO and link building campaigns, tripling monthly traffic in two years. Established and recorded core marketing processes, which were refined according to the rapid growth of the company. Analysed product sales, offering valuable insights to inform product and marketing decisions. Managed the design and delivery of all consumer emails, using automation to drive repeat purchase and user reviews. Ran social campaigns through Facebook and Twitter to drive brand awareness, reviews and sales.
Ecommerce Sales Manager
- London, United KingdomFull Time
Encore Tickets are the leading B2B ticket supplier for theatre and attractions in the UK. They sell over 2.5 million tickets each year through travel trade, retail and ecommerce channels. I managed a diverse portfolio of 400+ ecommerce clients, increasing ticketing revenues by £16m.
Worked closely with product team to negotiate bespoke rates and packages, marketed through appropriate affiliate brands. Oversaw the rollout of exclusive deals, advertised across the country through high-traffic websites and national newspapers.
Technical liaison for the B2B ecommerce department, ensuring smooth development and rollout of Encore’s market-leading B2B ticketing platform and API service.
Formulated annual sales plans by identifying key annual objectives for clients.
Provided regular sales analyses & forecasts to management, analysing product and client sales on macro and micro levels.
Skills
- Web Analytics
- Social Advertising
- SEO
- Link Building
- Team Management
- Customer Support
- Sales Analysis
- Affiliate Marketing
- Email Marketing
- CRM
Education
Digital Marketing Diploma
An advanced online course aimed at strategically driving and delivering successful digital marketing campaigns, across a wide range of digital specialisms.
BA Hons Drama
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Focused on the theory and practice of performing arts, with an emphasis on playwriting and performance. Took additional modules in International Tourism Management and Leadership, which were separate from the Drama degree programme.