Camila Ferreira
Available

Camila Ferreira

Service Design ThinkerAmsterdam, Netherlands
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Camila Ferreira
Available

Camila Ferreira

Service Design ThinkerAmsterdam, Netherlands
About me
Designing meaningful experiences for people is what moves me forward. In order to accomplish that, my strategy is having a holistic view on the scenario to connect the dots and reframe the problem into an opportunity. I am a team leader, bringing the group together and combining their expertise to create innovative solutions for the projects. I am looking for companies that inspire the team, seek for authentic solutions and put customer experience in the center of their business. I am looking forward to hearing from you soon. #design-driven innovation #teamwork #customerexperience #strategicthinking #frelancer
Projects
  • Ingenious - waste managing system for KLM Airlines
    Ingenious - waste managing system for KLM AirlinesThe project happened from September 2017 to January 2018 in partnership with KLM Airlines. The team worked with a small unit called Scrap Plaza which is part of Engineering and Maintenance Department. Ingenious is an organizational design process especially designed for the Engineering & Maintenance Department of KLM Royal Dutch Airlines to collaboratively manage their plastic waste. It focuses on the ‘3R rule’ of sustainability: ‘Reduce, Reuse and Recycle’. The process also includes use of technology to provide information and visibility on the waste materials they collect. KLM Scrap Plaza handles waste management. It was founded in 2006 as a maintenance sector for the aeroplanes that flew via Amsterdam Schiphol airport. In the past few years, the plastic waste coming out with maintenance and wrapping of those components has been increasing. As they have no sustainable way to deal with plastic, it was being sent for incineration. The research was composed by desk research on plastic recycling, participant observation, visits to stakeholders. After, there were brainstorming sessions to come up with creative ideas to solve the problems found. The selected idea was a process for the correct delivery on plastic waste. Ingenious starts with special training sessions and workshops to encourage the employees to reduce the use of plastic. Further, KLM Scrap Plaza’s Providers sort out the plastic waste, which is tracked by sensors, within the unit. This data goes to an app that reads and provides information about what has been collected. Later, the managers can analyse and think on the best destiny for the waste: recycling or selling for reuse, enabling them to make strategic decisions. Ingenious with its components successfully provides KLM Scrap Plaza with an efficient and strategic solution to send plastic waste for eco-responsible destinies. It makes use of the 3R’s from sustainability “reduce, reuse and recycle” since the system provides tools to reduce the consumption of plastic goods, a platform to sell what can still be reused and proper understanding of steps needed prior plastic recycling. The technology – Smart Bin and the Scrapalyzing App – is adaptable. Engineering & Maintenance Department cannot only track the volume of specific plastic waste, but also apply to track metal waste. It is also possible to control the waste provided by airlines and reverse the supply-chain. The solution plays in the middle of the process giving an overview of both the production and the destiny of plastic waste. Consequently, managers have enough information to decide the most suitable action regarding sustainability.
Work history
    I
    I
    Design ThinkerIndependet Consultant
    Freelance
    Working as a freelancer in design projects for companies and small businesses. Currently working with da Rosa to identify new business possibilities. How I can help you: • Branding - Brand Platform (strategy, target audience, archetype, purpose) - Naming - Logo & Visual Identity - Graphic Design • Service Design - Stakeholders Map - Personas - Customer Journey Map - Service Blueprint • Business Design - Value Proposition Canvas - Business Model Canvas • Co-creative workshops - Co-facilitation & assistance - Analysis of exercises - Insights from workshop's results - Copywriting & design of reports
    M
    M
    Service DesignerMediaLAB Amsterdam
     - Amsterdam, NetherlandsFull Time
    • Scrum Master, team manager of a project in partnership with KLM Royal Dutch Airlines; • Definition of tasks, deadlines, team alignment; • Responsible for designing a new waste management process for one of KLM Airlines, being the product owner and aligning all 3 digital products in the final solution; • Conduction of qualitative research with stakeholders, using tools like interviews and participant observation.; • Facilitation of a workshop to gather clients' view of the problem, which was based on Lego Serious Play methodology; • Facilitation of brainstorming sessions within the team; • Translation of data into visual tools, such as journey and stakeholders maps; • Responsible for visual design and art direction of deliveries. • Working in an agile environment, using Scream methodology (a combination of Scrum and Design Thinking) as project management tool.
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Skills
  • Design Thinking
  • Service Design
  • Branding
  • Visual Design
  • UX Design
  • Scrum Master
  • Marketing
  • Brand Strategy
  • Adobe Creative Suite
  • Sketch
Education
    A
    A
    Certificate degree in MarketingAlumni COPPEAD/UFRJ
     - Brazil
    P
    P
    Bachelor's Degree in Product DesignPUC-Rio
     - Brazil