Experienced content strategist and copywriter with a 4-year writing background and 6 years in
marketing and business across diverse industries in the US, Europe, and South America, including web3/crypto, fintech, health/wellness. Contributed to leading global publications and advised SMBs, delivering impactful content and marketing solutions.
Work history
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Senior Content WriterParadise Media
- San Francisco, United StatesFreelance
A digital marketing agency and publication with 100M+ annual traffic to their 500+ partners.
• Produced highly engaging D2C product reviews and long-form SEO-driven articles on various topics,
including finance, business, financial technology, crypto and DeFi.
• Conducted thorough competitor analysis, and identified customer pain points and market trends
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Content Marketing WriterBeInCrypto
- London, United KingdomFull Time
Be[in]Crypto (also written BeInCrypto) is among the world's top #3 crypto news media publications,
available in 14 languages, with 12M+ monthly page views
• Crafted and published Learn and Opinion pieces centered on Web3/crypto concepts, getting
hundreds of thousands of views and establishing a prominent industry presence. Authored highperforming articles with 30k+ views, contributing to some of the company's most engaging content.
• Managed the company's LinkedIn page, including marketing strategy and content and its calendar.
Crafted compelling copy for the CEO and HRD personal brands on their LinkedIn pages, leading to
elevated engagement metrics.
• Delivered a 25% increase in LinkedIn engagement by creating compelling brand and product
messaging tailored to key target audiences.
• Generated impactful content by employing storytelling and innovative copywriting techniques,
driving user engagement across various platforms, including emails, weekly newsletters, LinkedIn
posts, articles, and landing page copies.
• Collaborated with HR experts to produce a series of SEO-focused articles delving into Web3
recruitment strategies.
• Boosted Careers Page views by 40% through the creation of highly targeted copy and content
+ Show more
Skills
- Copywiting
- Content Creation
- Content Strategy
- B2B Marketing
- Marketing Copywriting
- Web Content
- Web Copywriting
- Strategic Marketing
- Portuguese
Education
Certificate in Advanced English (C.A.E.)University of Cambridge
- The Old Schools, Trinity Ln, Cambridge CB2 1TN, UK
CERTIFICATE IN ADVANCED ENGLISH, C1
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Business ManagementFederal University of Rio de Janeiro (UFRJ)
- Brazil
Bachelor's Degree in Business Administration and Economics