Camilla Castle

Marketing & Retail Manager

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  • LocationLondon, United Kingdom

About me

 

I’m a passionate and creative individual, a natural self-starter with an entrepreneurial and commercial approach to my work. I am highly motivated by a challenge and seek perfection in every project I fulfill. Alongside this I have a thorough eye for detail and have the ability to adapt to different work environments. I’m a natural leader, and function well alone or as part of a team.   Over the past few years I have had the opportunity to work with, and help, some fantastic businesses grow – from marketing strategy and implementation to managing key projects, new site openings, new products & brands. In addition to this I have an entrepreneurial spirit and a passion for design and interiors, and as a side project I am starting my own soft-furnishing brand called Cush. We appeared at Portobello Market at Christmas last year and are due to have our first stockist announced imminently.

Skills

 

  • Events
  • Marketing PR
  • Print Design
  • CRM
  • Operations Management
  • Project Budget Management
  • Strategy and Planning
  • Analytical Skills
  • Retail Buying
  • Budgeting Forecasting
  • Collateral Design
  • Indesign
  • Project Setup
  • Management of Team
  • Microsoft Word Powerpoint Excel Outlook

Work history

2016

Marketing & Retail Manager

Ten Health Fitness

Dec 2014 - Feb 2016
  • Responsible for all client marketing, collateral and events, alongside planning, executing and analysing campaigns and strategic activity across the business. I head-up and am solely responsible for the retail department. My responsibilities include target setting, forecasting, product selection and procurement in addition to managing growth & revenue. In addition to this I work alongside the Creative Director to project manage our new site openings - from build through to launch phases. I have a highly influential role within the company and make a substantial contribution to its future growth. Main Duties - Developing Marketing & Retail Marketing Calendars - Create compelling campaigns across multipul channels - Devise and deliver communications plans - Researching and reporting on competitor activity - Managing budgets - Concept and sign-off on print collateral and POS - Activation of promotions amongst company - internal briefing - Analyse promotional & strategic activity - ROI - Manage PR company - Manage mobile app & growth - Design and conduct customer satisfaction surveys - Create & manage events and activities for client engagement - Manage retail department, from procurement & POS to ecommerce & packaging Key Accomplishments - Grew the retail department in revenue by 120% YOY - forecasted to grow another 65% in 2016 (£130K base target) - Project managed the launch of Ten’s luxury clothing brand the TenEdit. TenEdit became the top selling clothing brand outselling two top sportswear brands sitting alongside it in Q3 & Q4 2015 - Identified a potential improvement in an existing promotional campaign - actioned the change, which directly resulted in £15,000 extra revenue in one week

2014

Marketing & Operations Executive

Ten Health Fitness

Jun 2012 - Nov 2014
  • Support Marketing Manager to drive the delivery of marketing campaigns across 6 London sites. I also had a very operational role in supporting the Creative Director with new studio launches, alongside event planning across the company. Managed all “Special Ops/ Special Projects” across the business - launched an entirely new retail department for the company in 2014. Launched our mobile app back end of 2014. Main Duties - Manage Marketing spend according to budget - Manage and run eCRM programme - Analyse promotional performance based on ROI - Drive collaborations with third party sites - Monitory competitor activity - sharing insights with Directors - Support the Creative Director in new studio acquisition and launches - Company-wide event planner (internal and client-facing events) - Special Projects/ Special Operations Key Accomplishments - Proposed business plan for new retail department – plan approved and resulted in £35K sales in first year - Project managed the launch of two new studios/ branches. - Developed and drove new promotional strategy for acquiring corporate clients; The Plank Challenge Road Show (top four event locations secured: Thomson Reuters, Skype, Goldman Sachs and UBS) - Launched our first Mobile App - grew app users by 106% (Unique) and 83% (Active) in Q1 & Q2 post launch

2012

Front of House Manager

Ten Health Fitness

Jul 2011 - Jun 2012
  • Manage FOH team at Ten Health & Fitness Chiswick. Recruitment and training of team. Maintaining client relations and driving in-studio activity and promotions. Main Duties - Manage FOH team (team of 5) - Supported Studio Manager in Studio operations - Drove local Marketing - General admin duties

2011

Reception Manager

Cinnamon Kitchen

May 2010 - Aug 2011
  • Managed the reception team (7 staff) at this award-winning restaurant, including recruitment and Personal Development Plans (PDP’s). Duty Manager for restaurant on allocated days - including opening and closing shifts. Worked closely alongside the Marketing & Events Manager to deliver promotions and events in-house.

2010

Reception Manager

Searcy’s St Pancras Grand

Jun 2009 - Jun 2010

2009

Front of House

The Club at The Ivy

Aug 2008 - Jul 2009

2007

Front of House

L’atelier de Joel Robuchon

Aug 2006 - Nov 2007

Education

2006

Music Technology

Richmond Upon Thames College

Aug 2004 - Jun 2006

    2006

    Photography

    Richmond Upon Thames College

    Aug 2004 - May 2006

      2005

      Psychology

      Richmond Upon Thames College

      Aug 2004 - Jun 2005

        2004

        Graphic Design

        Richmond Upon Thames College

        Aug 2004 - Jun 2004