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I’m a passionate and creative individual, a natural self-starter with an entrepreneurial and commercial approach to my work. I am highly motivated by a challenge and seek perfection in every project I fulfill. Alongside this I have a thorough eye for detail and have the ability to adapt to different work environments. I’m a natural leader, and function well alone or as part of a team. Over the past few years I have had the opportunity to work with, and help, some fantastic businesses grow – from marketing strategy and implementation to managing key projects, new site openings, new products & brands. In addition to this I have an entrepreneurial spirit and a passion for design and interiors, and as a side project I am starting my own soft-furnishing brand called Cush. We appeared at Portobello Market at Christmas last year and are due to have our first stockist announced imminently.
Responsible for all client marketing, collateral and events, alongside planning, executing and analysing campaigns and strategic activity across the business. I head-up and am solely responsible for the retail department. My responsibilities include target setting, forecasting, product selection and procurement in addition to managing growth & revenue. In addition to this I work alongside the Creative Director to project manage our new site openings - from build through to launch phases. I have a highly influential role within the company and make a substantial contribution to its future growth. Main Duties - Developing Marketing & Retail Marketing Calendars - Create compelling campaigns across multipul channels - Devise and deliver communications plans - Researching and reporting on competitor activity - Managing budgets - Concept and sign-off on print collateral and POS - Activation of promotions amongst company - internal briefing - Analyse promotional & strategic activity - ROI - Manage PR company - Manage mobile app & growth - Design and conduct customer satisfaction surveys - Create & manage events and activities for client engagement - Manage retail department, from procurement & POS to ecommerce & packaging Key Accomplishments - Grew the retail department in revenue by 120% YOY - forecasted to grow another 65% in 2016 (£130K base target) - Project managed the launch of Ten’s luxury clothing brand the TenEdit. TenEdit became the top selling clothing brand outselling two top sportswear brands sitting alongside it in Q3 & Q4 2015 - Identified a potential improvement in an existing promotional campaign - actioned the change, which directly resulted in £15,000 extra revenue in one week
Support Marketing Manager to drive the delivery of marketing campaigns across 6 London sites. I also had a very operational role in supporting the Creative Director with new studio launches, alongside event planning across the company. Managed all “Special Ops/ Special Projects” across the business - launched an entirely new retail department for the company in 2014. Launched our mobile app back end of 2014. Main Duties - Manage Marketing spend according to budget - Manage and run eCRM programme - Analyse promotional performance based on ROI - Drive collaborations with third party sites - Monitory competitor activity - sharing insights with Directors - Support the Creative Director in new studio acquisition and launches - Company-wide event planner (internal and client-facing events) - Special Projects/ Special Operations Key Accomplishments - Proposed business plan for new retail department – plan approved and resulted in £35K sales in first year - Project managed the launch of two new studios/ branches. - Developed and drove new promotional strategy for acquiring corporate clients; The Plank Challenge Road Show (top four event locations secured: Thomson Reuters, Skype, Goldman Sachs and UBS) - Launched our first Mobile App - grew app users by 106% (Unique) and 83% (Active) in Q1 & Q2 post launch
Manage FOH team at Ten Health & Fitness Chiswick. Recruitment and training of team. Maintaining client relations and driving in-studio activity and promotions. Main Duties - Manage FOH team (team of 5) - Supported Studio Manager in Studio operations - Drove local Marketing - General admin duties
Managed the reception team (7 staff) at this award-winning restaurant, including recruitment and Personal Development Plans (PDP’s). Duty Manager for restaurant on allocated days - including opening and closing shifts. Worked closely alongside the Marketing & Events Manager to deliver promotions and events in-house.