About me
I’m a passionate and creative individual, a natural self-starter with an entrepreneurial and commercial approach to my work. I am highly motivated by a challenge and seek perfection in every project I fulfill. Alongside this I have a thorough eye for detail and have the ability to adapt to different work environments. I’m a natural leader, and function well alone or as part of a team.
Over the past few years I have had the opportunity to work with, and help, some fantastic businesses grow – from marketing strategy and implementation to managing key projects, new site openings, new products & brands.
In addition to this I have an entrepreneurial spirit and a passion for design and interiors, and as a side project I am starting my own soft-furnishing brand called Cush. We appeared at Portobello Market at Christmas last year and are due to have our first stockist announced imminently.
Work history
Marketing & Retail Manager
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Responsible for all client marketing, collateral and events, alongside planning, executing and analysing campaigns and strategic activity across the business. I head-up and am solely responsible for the retail department. My responsibilities include target setting, forecasting, product selection and procurement in addition to managing growth & revenue. In addition to this I work alongside the Creative Director to project manage our new site openings - from build through to launch phases. I have a highly influential role within the company and make a substantial contribution to its future growth.
Main Duties
- Developing Marketing & Retail Marketing Calendars
- Create compelling campaigns across multipul channels
- Devise and deliver communications plans
- Researching and reporting on competitor activity
- Managing budgets
- Concept and sign-off on print collateral and POS
- Activation of promotions amongst company - internal briefing
- Analyse promotional & strategic activity - ROI
- Manage PR company
- Manage mobile app & growth
- Design and conduct customer satisfaction surveys
- Create & manage events and activities for client engagement
- Manage retail department, from procurement & POS to ecommerce & packaging
Key Accomplishments
- Grew the retail department in revenue by 120% YOY - forecasted to grow another 65% in 2016 (£130K base target)
- Project managed the launch of Ten’s luxury clothing brand the TenEdit. TenEdit became the top selling clothing brand outselling two top sportswear brands sitting alongside it in Q3 & Q4 2015
- Identified a potential improvement in an existing promotional campaign - actioned the change, which directly resulted in £15,000 extra revenue in one week
Marketing & Operations Executive
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Support Marketing Manager to drive the delivery of marketing campaigns across 6 London sites. I also had a very operational role in supporting the Creative Director with new studio launches, alongside event planning across the company.
Managed all “Special Ops/ Special Projects” across the business - launched an entirely new retail department for the company in 2014. Launched our mobile app back end of 2014.
Main Duties
- Manage Marketing spend according to budget
- Manage and run eCRM programme
- Analyse promotional performance based on ROI
- Drive collaborations with third party sites
- Monitory competitor activity - sharing insights with Directors
- Support the Creative Director in new studio acquisition and launches
- Company-wide event planner (internal and client-facing events)
- Special Projects/ Special Operations
Key Accomplishments
- Proposed business plan for new retail department – plan approved and resulted in £35K sales in first year
- Project managed the launch of two new studios/ branches.
- Developed and drove new promotional strategy for acquiring corporate clients; The Plank Challenge Road Show (top four event locations secured: Thomson Reuters, Skype, Goldman Sachs and UBS)
- Launched our first Mobile App - grew app users by 106% (Unique) and 83% (Active) in Q1 & Q2 post launch
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Skills
- Events
- Marketing PR
- Print Design
- CRM
- Operations Management
- Project Budget Management
- Strategy and Planning
- Analytical Skills
- Retail Buying
- Budgeting Forecasting
- Collateral Design
- Indesign
- Project Setup
- Management of Team
- Microsoft Word Powerpoint Excel Outlook