Work history
Sales Advidor
I am mainly responsible for helping customers with their purchases decision to meet company objectives of cross-selling and up-selling for greater revenue generation. I also organise the arriving stock on the shopping floor when required. And support the cash desk operations during the busiest periods. I deal with customer’s queries and ensure satisfaction. I really enjoy working with the general public. I provide 100% customer service. I have realised the importance of building strong customer relationships since a company's success is ultimately due to repeat customers, and that a negative customer experience can lead to catastrophic results. I have a very helpful personality and take pride in assisting customers in making purchases they will be happy with for years to come and in providing a pleasant shopping experience. This has strengthened my communication skills and the ability to work under pressure
Junior Marketing Executive
-
BCM Resourcing is a successful recruitment agency founded in 2012 that provides staffing solutions to Construction, Rail and Oil & Gas corporations by acquiring clients through cold calling. However, its client base is static and the company seems to not be marketing its brand up and down the supply chain. I estimated the timeframe needed to achieve an annual turnover of 5million based on the current turnover of 3.7 million and a systematic aggressive marketing strategy. I recommended producing marketing activities as a more efficient way of raising awareness of the brand which replaced the system previously used. I conducted research into the industry and identified that the Web technology and mobile apps represented opportunities for market growth. I proposed my findings in a marketing proposal which I presented identifying key areas for improvements and recommendations which secured me the position. I managed the BCM-R website, trade press, all Social Media and recruitment portal advertisement. I also coordinated the production of a wide range of marketing communications using traditional and non-traditional marketing channels and I produced monthly newsletters. I planned active market strategies to target areas on recruitment fairs with the highest footfall, using promotional material to raise awareness of different campaigns, and encouraged candidates to seek further information. I have also been involved in the planning of an internal new branding campaign and helped with the choice of the new company’s name and core values.
+ Show more
Skills
- Marketing PR
- Content Management
- Campaign Planning
- Project Management and Multi-tasking
- Marketing Communication
- Sales Marketing
- Social Media Digital Strategies
- Buyer Behvaiour
Education
Marketing Management
-
Marketing Management
Awards
At university I have conducted together with other students, research on the British Fashion retailer Aquascutum that had seen a dramatic fall in its sales and closed down some of its stores. I contributed to the thinking behind a Marketing Strategy plan which we carefully planned tailored to the brand to understand where the British firm needed aggressive marketing to revitalise its brand and re-launch its sales. We discovered that its sales were only generated by purchases made by affluent Asian tourists and that the brand name was not known among the younger demographic. I outlined a strategy that recommended moving the brand into new emerging luxury markets with a high interest in British style. I also proposed to put in place a Diffusion line to engage with a higher younger spending audience. This strategy helped avoid damaging the image of the prestigious trench-coats and suits line; meaning its brand equity held within its current consumer base was protected. The diffusion line, a value price strategy,
I implemented, directed and executed a project entailing the use of Microsoft Project 2010 adopted for the purpose of launching a Football charity event. This involved initial planning of Project Description, SMART objectives, Milestones and Critical success Factors. From this project I learnt how to use Project Management software and to deliver a project successfully on time and within budget.
+ Show more