While completing her degree in Fine Art (BA First Hons) Camilla realised she had a commercial mind. Having decided to develop this, she first went to the London College of Fashion to obtain a Masters in Fashion Marketing and then worked in sales and marketing within the creative and sustainability domains. After seven years in London working with clients and organisations such as the Centre for Sustainable Fashion, Nike, Nicholas Kirkwood, Selfridges, Positive Luxury, La Fervance and London Fashion Week she decided to come back to her continental roots and set up her freelancing on the shores of the lake of Lugano. Building on her sensibility to issues of growing relevance, Camilla worked with sustainability-minded brands after having made “Re-branding to Sustainability” the subject of her Master dissertation (2013). Her knowledge on the topic was additionally established when she worked for Positive Luxury, the business behind the Butterfly trustmark. There she assessed the actions in the field of sustainability to be rewarded with the trustmark and guided brands in the advancement and communication of their environmental and social values. Camilla is half Swedish, half Italian and has lived in Belgium, Luxembourg and the UK. She is fluent in four languages (Italian, Swedish, French and English) making it possible for international clients to discuss their business in the language they feel most comfortable with. In addition to her consulting activity Camilla is the co-founder of The Start-Over Project, a digital platform for advice and inspiration aimed at freelancers and/or people looking for more serenity in their life.Locked Pro Plan feature
Spotlight is a boutique recruitment agency specialising in marketing roles. -Managing own desk of client accounts and roles won via warm leads,business development, networking events -Successfully placed candidates in companies such as Caesars Entertainment, Thinkbox,Hachette and Rocket Food -Establishing successful ways of making processes run smoothly and effectively (e.g.creation of my own candidate interview forms) -November’s 2017 Top biller achieved excellent results booking first placement within first week and won first client within the second week -Client and candidate management- keeping relationships strong in all situations -LinkedIn management of job ads to attract best candidates
Managing global luxury brands operating in the fashion, jewellery and travel industry. Communication with clients in English, French and Italian. Working close with the marketing team delivering regular and relevant content to satisfy clients' needs and securing the correct target market. Responsible for setting up the University Partnerships Program and expanding the Annual Predictions Report Launch, witha a YOY increase. Positive Luxury Awards 2020 hostess, greeting and guiding attendees throughout the event. Assisting brands with technical implementation of the Positive Luxury's USP, the Interactive Butterfly Mark. Monitoring and If necessary correcting (by means of Django and Wordpress) the web manager's work in order to ensure the brand pages are updated and compliant with company’s guidelines. Advising clients on the use of the Butterfly Mark so that they may maximise the benefits it offers in terms of data collection. Auditing the use of the Butterfly Mark in order to produce reports and case studies according to brand guidelines for internal and external communications. Weekly reporting and analysis, including most popular brand pages and referrals via Google Analytics. Building Account Management strategy for international expansion of business. Provide with news, information and translation for the three sites. Key Achievements Managing all 127 accounts during five weeks, as the sole member left of the old team, while awaiting the arrival of two replacement account managers. High renewal rate of over 90% , I notably signed up accounts had left the business salvaging accounts that were at risk, establishing strong relationships with them. Took on a leading role in the Account Managers’ team, by making good use of my training and management skills-Wrote Account Management manual, trained five team members and managed the team Assistant Within a month of setting up the University Partnerships program conversations of collaborations were set up with the USC Marshall School of Business, UAL and Goldsmiths University.
Supreme Creations is the largest manufacturer of tote bags and ethical promotional textiles -Top salesperson- Successfully delivered 14% of the company’s total sales in 2015, and over 30% of company’s total sales in 2016, up to 45% of first half of 2017 -Personally won new accounts including House of Fraser, Jenny Packham, Nicholas Kirkwood, Paul Smith and HelloFresh which have generated over £50k worth of profit -Managed and generated new business from dormant and existing clients such as Nike, London Fashion Week, Jimmy Choo, Bristol Fashion Week, Lily’s Kitchen, New Look and Debenhams -Effectively nurtured existing client relationships with face-to-face meetings and communicated with departments at all levels to ensure final product respects customer’s brand guidelines -Independently managed and oversaw training of seven new sales team members, two who went on to contribute 10% of 2015’s total sales -Made technical training videos in which I explained the product for future employees and possible clients -Managed French and Italian client database during line manager’s absence Supervised interns at company’s annual awards ceremony and oversaw running of the event -Assisted on branding guidelines for website update and created templates for effective and rapid answers for customers which are now standard company templates -Remote management of two team members absed in manufacturing branch in India -Designed mock-ups of products for customer’s projects and trained team members on use of Photoshop
Master thesis “Moving to Sustainability: an exploratory study evaluating consumers’ perception of sustainable fashion and what this implies for a re-branding strategy” Course rep- via liaisons with staff and students achieved longer opening hours at the LCF Library
Specialised in Photography (darkroom and digital)
Merit in Visual Communication