I currently hold the position of Head of Content at fashion-tech company, Shareight. I lead the content strategy across all Shareight partners, creating and commissioning trend and SEO driven editorial content for some of the best known fashion & lifestyle titles, high street retailers and luxury brands in the UK. Clients include: Grazia, Port Magazine, Gay Times, The Mirror, Female First, Daily Mail, Heat, Closer, Empire, Landsec & Hammerson.
I work across multiple marketing platforms, including - but not limited to - digital, print, social, and experiential. At heart, I am a first-and-foremost a storyteller and am dedicated to helping brands connect with their audience at every touchpoint to deliver a compelling message. I am always looking for new ways in which to do so, whether that’s in pushing the boundaries of digital display or through innovations in technology or customer experience.
I'm driven by achieving measurable results, whether that’s in driving a change in day-to-day customer behaviour or over longer term projects, such as strategic planning and company rebranding, in order to change public perception.
I have 8+ years experience within editorial (both print and digital) covering fashion, retail, design, beauty and lifestyle. I have played an instrumental part in developing multimedia brand strategies, from tone of voice and digital presence through to paid /organic social media and influencer relations, to great results.
In my spare time, I am also a freelance Copywriter, lending my services across copy and social to luxury and high street brands. I also hold the position of Fashion Editor at independent London culture site WJ London, managing a team of 20 writers and photographers across LFW and LFWM.
I have had work featured in/on:
Grazia, Port Magazine, The Mirror, Stylist, Refinery29, Daily Mail, Female First, Gay Times, Octer, Urbanologie, Sheerluxe, Vogue Italia, The Guardian, The Guardian Weekend, WJ London, Noctis, XO, Pigeons and Peacocks, JOSEPH, Olivia Burton, KITE Eyewear, Warehouse, and New Look.
Projects
- KITE Eyewear AW17 LookbookSEE DIFFERENTLY Classic shapes with modern twists. Familiar silhouettes with unfamiliar materials. Acetates and metals combining playfully, in surprising autumnal hues. KITE’s AW17 collection is inspired by one guiding principle: to see differently. Say goodbye to normal, to boring, to ‘the same again’. Say hello to KITE AW17.
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Work history
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Freelance CopywriterSelf Employed
London, United KingdomFreelance
Current ongoing client: JOSEPH
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Head of ContentShareight LTD
London, United KingdomFull Time
Social media and content strategy, product development and content creation for clients including:
Grazia, Port Magazine, Gay Times, MSN, The Mirror, Daily Mail, Female First, Octer, Closer, Heat, Landsec, Hammerson
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Skills
- Digital Media
- Marketing PR
- Branding
- Copywriting
- Editing
- Journalism
- Blogs
- Creative
- Email Marketing
- Social Media Marketing
- Features
- Web Content
- Popular Culture
- Content and Media Writing
- Copywriting
- Strategy
- Art Direction
- Social Media Management
Education
BA English Literature & LanguageUniversity of Leeds
- Leeds, United Kingdom