About me
Experienced Marketing Leader | Brand Builder | Strategist
With 20+ years of marketing expertise across diverse sectors, including startups, retail, real estate, flex space, and property investment, I am a seasoned leader and strategist known for delivering exceptional results. Passionate about creating and growing brands that resonate with customers and communities, I combine data-driven insights with creative solutions to drive success.
As Head of Marketing at Spacemade, a fast-growth startup revolutionising flexible workspace solutions in the UK, I spearhead the development and execution of our brand vision, marketing strategy, and growth plan. Guiding multiple successful rebranding initiatives and site launches, I have consistently achieved strong occupancy rates and exceptional customer satisfaction scores.
In my role at a leading REIT, I garnered multiple industry accolades, including international awards and a Spectrum Award for best overall marketing campaign. With expertise in destination marketing, placemaking, experiential marketing, digital and social media, content marketing, and PR, I bring a holistic approach to marketing. Moreover, my proficiency in leading cross-functional teams, managing large-scale events, and fostering agency and brand partnerships enhances my ability to drive impactful outcomes.
I thrive on new challenges and opportunities for growth, leveraging my skills and expertise to make a positive impact. Committed to innovation, collaboration, and excellence, I seek to collaborate with like-minded professionals who share a common vision and purpose.
Work history
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Head of MarketingSpacemade
London, United KingdomFull Time
As a strategic marketer, brand builder, and commercial leader, I spearheaded the marketing efforts at Spacemade Group Ltd, a high-growth, venture-backed start-up within the flexible workspace sector. In this pivotal role during the scale-up phase, my primary focus has been on building a dynamic marketing team, establishing, and positioning multiple bespoke brands, developing new location go-to-markets, and driving commercial growth while fostering vibrant communities within the spaces.
Joining a start-up with such fast-tracked growth has been hugely rewarding and I have enjoyed being instrumental in positioning Spacemade Group Ltd as a renowned brand in the flexible workspace industry.
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Marketing DirectorHyprop Investments Ltd
- Cape Town, South Africa
Headed up marketing for a global REIT that own and manage mixed-use precincts underpinned by dominant retail centres and commercial space, in key economic nodes in South Africa, Sub-Saharan Africa and Eastern Europe; Hyprop Investments Ltd. Total asset value of £2.5bn. SA property portfolio, 663,197m2 / 7,138,593 sq ft. £1.6bn asset value. Appointed to the executive management committee.
In this role, I led integrated marketing and communication strategies for a portfolio of nine shopping centers, encompassing national and international retail tenants. With a focus on consumer engagement and digital transformation, I directed web and app development, social media, SEO, paid search, digital branding, content creation, and innovative digital marketing initiatives. Working collaboratively with stakeholders and partners, I managed a team of 50+ and developed a strategic roadmap for enhancing the online shopping experience, prioritising personalisation, UX capabilities, and real-time consumer engagement.
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Skills
- Marketing Strategy
- Growth Strategy
- Startup Development
- Brand Building
- Digital Marketing
- Marketing Management
- PR Strategy
- Budget Management
- Event Management
- Project Management
Education
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Digital MarketingRed and Yellow the Creative school of business
- Cape Town, South Africa
Achieved distinction for this certification.
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PsychologyUniversity of South Africa
- South Africa
Year 1 Psychology & Anthropology - UNISA
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Awards
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SOLAL Gold AwardICSC Marketing Awards
SOLAL Award for CSI Project - Mandela Day & LeapI
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Silver SOLAL AwardICSC Marketing Awards
Won a Silver SOLAL Marketing Award and attended the ICSC Conference in Florida USA+ Show more