Camilla McDonald

Camilla McDonald

Global Head of ProductionMadrid, Spain
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Felix Morgan
Mojca Sfeir
Helen Ritchie
Camilla McDonald

Camilla McDonald

Global Head of ProductionMadrid, Spain
Projects credited in
  • Alfred Dunhill, Direct Mail
    Alfred Dunhill, Direct Mail
  • Alfred Dunhill, Alfie's Branding
    Alfred Dunhill, Alfie's Branding
  • Alfred Dunhill, Branding
    Alfred Dunhill, Branding
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Work history
    AllSaints logo
    AllSaints logo
    Global Head of ProductionAllSaints
     - Madrid, SpainFull Time
    Next in line to the Chief Creative Director, I transformed the in-house creative production team to deliver expert project management, taking and exploring new ways of delivering and rolling out briefs. Directing a team of five, within one year, I fully restructured the Creative Studios team to optimize its processes, the training of multiple junior producers and the reshaping of the E commerce Studio. In becoming an autonomous and fully functioning in-house creative team we achieved the synchronization of the global brand image into a more streamlined visual message for consumers. I optimized the brands' processes and introduced new briefing procedures, new ways to manage production schedules, budgets and scopes for end-to-end campaign management and execution. I introduced a new form of management within the business, effectively managing projects cross-functionally through the use of appropriate resources and processes, involving creative development, execution and production. Directing all activities that come through the creative team, I have established efficiency and consistency to projects by implementing project related team meetings, such as kick-offs, status updates, internal/external reviews. My objective is to ensure that projects are delivered to the highest quality, on time and on budget. I spearheaded new negotiations with bookers and collaborations with new artists, by utilizing the strong relationships I have built with agencies, transforming the quality of the Having responsibility for the annual content production budget, I am highly experienced with large scale production budgets and also have the capacity to work effectively within the constraints of small productions. By the end of the first year, I successful reduced a 30% overage from the previous year to 0%. Strategically, I introduced new creative content plans, advised a new platform based content production approach, and provided counsel and solutions to deliver more insight driven content strategies. Establishing new relationships and collaborations, cross-functionally and cross-markets with other internal and external departments globally, is crucial to my role. Thus I have successfully built and strengthened globally relationships.
    Stella McCartney logo
    Stella McCartney logo
    Senior Creative ProducerStella McCartney
     - London, United KingdomFull Time
    I led the in-house production team who are responsible for the end to end production of all corporate image and licensing projects. Partnered with teams beyond the creative image department to manage the creative resources, I successively strengthened the communication process within the department. Working directly with the Visual Director to conceptualize and strategize creatives, I successfully produced world class content within the restrictions of small budgets. Managing external partners and all content production for the brand, I established long standing relationships within the luxury sector.
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  • Time Management
  • Budegting
  • Budget Planning
  • Budget Proposals
  • Budget Negotiation
  • Project Delivery
  • Project Management
  • Team Leadership
  • Team Development
  • Cost Negotiating
  • Contract Negotiation
  • Traffic Management
  • Resource Planning
  • Conflict Resolution
  • Post Production
  • Video Postproduction
  • Campaign Delivery
  • Content Delivery
  • Concept Delivery
    BA(Hons) Art Visual Culture 2.1The University of Brighton
     - Brighton, United Kingdom
    A degree combining a broad creative curriculum with the practical skills of research, critical analysis; specializing in the history and theory of art and design, and photography practice . The study culminated in the production of my dissertation entitled “The victimized child in photography: reassessing the concept of childhood; myth or reality?” and the staging of an exhibition to illustrate its key themes.