About me

Senior Art Director with a 8 year experience in Graphic Design and Art Direction across New York, London, Melbourne and Paris. Currently based between London and Paris, previous Senior Art Director of Aesop, current Art Director of Cowboy.

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Projects

• Aēsop x Bart Hess - Epistēmē AsiaInstallation and Campaign — A sensorial installation in Singapour and Seoul, in collaboration with Dutch Artist Bart Hess. Art Direction, concept, films — Retail, PR, Digital: Aesop.com, eDMs, social media Watch here: https://vimeo.com/347337036 All films available on request Credits Films by Bart Hess Sound Design by Ricky van Broekhoven Copy by Jack Ball-Smith aesop.com New York, USA — April 2019
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  Aesop Parsley SeedWorldwide Campaign — A range of products suited to the urban surrounds Art Direction, concept, photoshoot, film — Retail, PR, Digital: Aesop.com, eDMs, social media Credits Photos and films by Romain Laprade Set Design by Charlotte De La Grandière Copy by Jennifer Down aesop.com London, UK — January 2020

Work history

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Art DirectorCowboy Bikes
Mar 2021London, United KingdomFull Time
Responsible for building the new brand guidelines of Cowboy, as well as the creation of content and concepts for global campaigns. I build artistic collaborations with photographers, stylists, filmmakers, animators, illustrators and artists. I define, with the Creative Team, the mood, the concept and the colour palette of our campaigns, within the guidelines of the brand, to ensure a cohesive and strong development of each project.
Senior Art DirectorAesop
Jul 2019 - Mar 2021London, United KingdomFull Time
Responsible for the creative concepts and the delivery of Aesop global campaigns, I collaborate with multiple internal and external partners to conceptualise and create assets for our markets, including PR, Retail, Digital and Social Media deliverables. The work includes new global products launches (Skin care, body care, personal care, fragrances, home range) as well as regional partnerships and special projects. I build artistic collaborations with photographers, stylists, filmmakers, animators, illustrators and artists. I define, with the Creative Team, the mood, the concept and the colour palette of our campaigns, within the guidelines of the brand, to ensure a cohesive and strong development of each project. Based in Melbourne, New York and London offices. Aesop global campaigns and regional projects include: - Aromatique Candles - Rōzu Eau de Parfum - Of Muse and Myth Aesop Gift Kits 2019-2020 - The Enigmatic Mind Aesop Gift Kits 2017-2018 - Brass Oil Burner - The Aesop Book - Gentle Cleansing Milk - Seeking Silence Facial Hydrator - Rimowa x Aesop, Köln Travel Case - Parsley Seed Range - Resurrection Rinse-Free - Rinse and Return, Hong Kong - Gifting campaigns - Instagram branding - Epistēmē Australia, a collaboration with Bart Hess (Melbourne, Sydney, Brisbane) - Epistēmē Asia, a collaboration with Bart Hess (Singapore, Seoul) - Nostros, Singapore

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