Projects
- Commercial Prop StylingFirst assistant to Laura Branson who is a successful prop stylist and interior decorating stylist in Toronto. Was a member of the styling team for the LCBO Spring/Summer food and drink magazine. Sourced props for onset styling. Managed and tracked receipts and accounts. Assisted with the styling of Martha Stewart product shots. Involved in the styling process for projects corresponding to publications such as Canadian Living and Cottage Life.
- Jewellery Product Development• Designed new styles that resulted in a wholesale account with Henry Bendell, NY • Designs were featured in Vogue USA, Teenvogue.com and Elle.com • Developed product line concepts for the initiation of a Shopbop.com wholesale account • Maintained Holt Renfrew account by regularly connecting with the Holt Renfrew jewellery buyers and helped encourage sales and feedback from customers at the Bloor street location • Designed jewellery for the Pink Tartan runway show • Designed a new bracelet line
- Interior DesignFirst assistant to Laura Branson who is a successful prop stylist and interior decorating stylist in Toronto. Was a member of the styling team for the LCBO Spring/Summer food and drink magazine. Sourced props for onset styling. Managed and tracked receipts and accounts. Assisted with the styling of Martha Stewart product shots. Involved in the styling process for projects corresponding to publications such as Canadian Living and Cottage Life.
- Top CollectiveBuilt a lifestyle brand that provides fashion accessories for the electronic music party and festival scene. Independently launched an online shop and maintain all social media channels including photography. Regularly design and source products, including packaging and promotional materials. Created a popup shop out of a fuchsia, vintage Volkswagen caravan which resulted in a weekly residency at Tini Soundgarden outdoor nightclub in Cecina, Tuscany, Italy for the ‘Summer of Love’ season.
Work history
PR & Booking Agent
• Assisting in producing press kits for the label’s artists and the launch campaign for the new compilation album
• In charge of English copy and providing adjusted translations
• Initiate and maintain correspondence between the label and external interactions in English for collaborations and partnerships with promoters, event organizers and DJs
• Talent search and development of artist relationships
• Creation and maintenance of the contact list of clubs, artists and publications
• Regular attendance of events for networking and stimulating collaboration
Marketing & PR Intern
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• Aided the Florentine textile atelier in business correspondence with Bergdorf Goodman and helped them obtain and prepare their first order
• Created a new website, brochure and catalogue template for the atelier’s future marketing purposes
• Set up the new blog
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Skills
- Fashion
- Events
- Marketing PR
- Visual Arts
- Branding
- Art Direction
- Creative Agency
- Events PR
- Market Research
- Strategic Planning
- Talent PR
- Communications
- Media Relations
- Consumer Behavior
- Creative Thinking
- Fashion Accessories