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  A Series of Dirty Words: EXCLUSIVITY at Protein StudiosWe’re unpacking the first of our series of DIRTY WORDS on Feb 05 at Protein Studios. We want to look at key words that stand out in the industry around products, brands and media and unpack the disconnect in meaning between individuals and companies. We think of these as ‘dirty words’, whose original meaning has been modified by cultural shifts. As the concept behind a ‘dirty word’ proliferates, it gathers cultural baggage and becomes increasingly narrow in definition. We want to zoom out a
• 31

  A Series of Dirty Words: EXCLUSIVITYDefining Dirty Words We want to look at key words that stand out in the industry around products, brands and media and unpack the disconnect in meaning between individuals and companies. We think of these as ‘dirty words’, whose original meaning has been modified by cultural shifts. As the concept behind a ‘dirty word’ proliferates, it gathers cultural baggage and becomes increasingly narrow in definition. We want to zoom out and re-focus on the words we’re using. The intention is not to rea

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