About me
With over 15 years of international art direction, design, strategy, concept development and leadership experience, my background includes implementing forward-thinking creative projects for high-profile brands within diverse sectors.
My consistent contribution to new business wins throughout my advertising career led me to create ‘Initiative Days’ within a number of agencies. The success of these one-day workshops, which focused on developing and selling campaigns outside of the agencies’ portfolio of clients, encouraged me to start my own agency where I could build my own client base.
Idea centric and media neutral, I work in an integrated way both above and below the line creating print, digital, immersive and film campaigns. I have a passion for mentoring new talent and have always sought to inspire creative partners by driving creative excellence and maintaining robust colleague and client relationships.
Skills
- Creative Direction
- Advertising
- Client Management
- Design Agency
- Design Direction
- Ad Design
- Creative Art Direction
- Art Direction
- Creative Concept
- Concept Creation