About me
My name is Candice and I am a Digital PR Executive who is now looking for a new opportunity within the beauty industry. I have previous experience working on some of the biggest brands on the high street including Eastpak, Daisy Jewellery, Philips, Elemis and Beyond Retro. I have managed to strategise and carry out digital campaigns that will relate back to the brand’s ROI as well as push their product offering to a digital audience.
I am brand and industry aware and can understand a potential news story within the lifestyle and consumer industry. I can multi-task with ease and meet vital deadlines. I am digitally savvy and have experience working with content and social teams to fully integrate an online campaign. I have honed the art of writing the perfect release for consumer and B2B audiences whilst assisting with copywriting and proofreading.
I possess excellent communication skills both in person and in writing and rely on my editorial experience to create attention grabbing press releases. More importantly, I am a hard worker who can hit the ground running and is used to working in a busy PR office and thrives on new challenges.
Work history
Junior Digital PR Executive
• Worked on high end fashion accounts including Aquascutum, Hobbs and Daisy Jewellery.
• Gained press coverage with brands such as Dickies, BBC Good Food, Betty & Walters and BabyBlooms.
• Pitching to the press via Twitter, email and telephone.
• Crafted press releases- from product launches, campaign releases to micro trend e-shots.
• Trained and fully qualified in Google Analytics and how Digital PR affects a brand’s SEO
• Wrote for the agency blog using Wordpress and making sure it was SEO optimised.
• Helped organise press events with the likes of Elle and Hobbs
• Independently wrote monthly strategies and reports for the client.
• Attended client facing meetings.
• Used competitions and product sampling for blogger coverage.
• Learned how to implement PR strategies that serve the interests of SEO
PR Intern
-
• Was responsible for product send-outs and mailings
• Collated press coverage clippings for monthly reports
• Wrote engaging copy for press releases and e-blasts
• Actively contributed towards social media content including Twitter & Instagram
+ Show more
Skills
- Events
- Marketing PR
- Copywriting
- Editing
- Blogs
- Creative
- Marketing Strategy
- Social Media Marketing
- Web Content
- Communications
- Excel
- Office
- Powerpoint
- Word
- Copywriting
Education
BA(Hons) English
-