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My name is Candice and I am a Digital PR Executive who is now looking for a new opportunity within the beauty industry. I have previous experience working on some of the biggest brands on the high street including Eastpak, Daisy Jewellery, Philips, Elemis and Beyond Retro. I have managed to strategise and carry out digital campaigns that will relate back to the brand’s ROI as well as push their product offering to a digital audience. I am brand and industry aware and can understand a potential news story within the lifestyle and consumer industry. I can multi-task with ease and meet vital deadlines. I am digitally savvy and have experience working with content and social teams to fully integrate an online campaign. I have honed the art of writing the perfect release for consumer and B2B audiences whilst assisting with copywriting and proofreading. I possess excellent communication skills both in person and in writing and rely on my editorial experience to create attention grabbing press releases. More importantly, I am a hard worker who can hit the ground running and is used to working in a busy PR office and thrives on new challenges.
• Worked on high end fashion accounts including Aquascutum, Hobbs and Daisy Jewellery. • Gained press coverage with brands such as Dickies, BBC Good Food, Betty & Walters and BabyBlooms. • Pitching to the press via Twitter, email and telephone. • Crafted press releases- from product launches, campaign releases to micro trend e-shots. • Trained and fully qualified in Google Analytics and how Digital PR affects a brand’s SEO • Wrote for the agency blog using Wordpress and making sure it was SEO optimised. • Helped organise press events with the likes of Elle and Hobbs • Independently wrote monthly strategies and reports for the client. • Attended client facing meetings. • Used competitions and product sampling for blogger coverage. • Learned how to implement PR strategies that serve the interests of SEO
• Was responsible for product send-outs and mailings • Collated press coverage clippings for monthly reports • Wrote engaging copy for press releases and e-blasts • Actively contributed towards social media content including Twitter & Instagram
• Worked on brands such as Eastpak, WESC, Rocawear and Toywatch • Sending samples out to stylists and various publications • Logged and monitored press coverage • Contributed to social media feeds • Assisted on press days liaising with journalists and bloggers
Cub Magazine is part of the student-run media hub for Queen Mary, University of London. • Commissioning and writing engaging technology articles • Leading and directing the writing team • Taking part in fashion shoots and occasionally assisted the Fashion team • Secured interviews with leading entrepreneurial figures and covered relevant consumer events