About me
To Whom It May Concern
I am a seasoned communications professional with a track record of building brands and agencies. Throughout my career I have built an extensive network of contacts with brands, press and other key stakeholders in the industry. In addition I have built an affiliate network of international agencies in the US, Asia and EMEA.
I have extensive knowledge and understanding of formulating winning strategies on behalf of clients as well as inspiring and managing effective communications teams and exceeding targets.
I am driven by providing first class service, delivering the value-add, and motivated by results.
I look forward to chatting further regarding this opportunity.
Kind regards
Candida
Work history
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Freelance PR ConsultantHilton Publicity
London, United KingdomFreelance
Currently advising a number of high street and premium fashion brands on PR & Marketing strategy. Also, working with a creative agency, I-AM, to formulate PR and business development process and function.
Clients include: Castaner, Manolo Blahnik, Slydes, Luisa Spagnoli, Scrumpies of Mayfair, Lucy Choi, XD Xenia Design.
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PR DirectorBlack Diamond
- London, United KingdomFreelance
• Create Collaboration opportunities between luxury destinations and luxury fashion brands
• Responsible for Marketing of agency inclusive of SM channels and new website delivery
• Prioritize communications and PR needs and direct appropriate and timely response to the media and other stakeholders
• Plan and direct the dissemination of information including the target audience, message, format and structure of communication
• Directly responsible for supervising group of accounts and agency team requiring hands-on work style and international travel
• Serve as agency ambassador to grow client base and expand agency reach
• Direct and lead a collaborative team of both external and internal resources
• Full understanding of the clients’ image, ideals and goals in order to develop, lead and manage clients through seasonal strategy, product and special project pitches
• Provide a consistent, professional client experience/ manage expectations and provide consistent and timely communication
• Develop and execute feature stories, product placement, editorial reporting and analysis
• Manage celebrity/VIP dressing and placements
• Management of fashion events
• Calendar and schedule development and management
• Budget development, negotiation and management
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Skills
- PR Strategy
- Marketing
- Communications
- Public Relations
- Marketing Strategy
- Social Media Marketing
- Media Relations
- Writing