About me

I'm a passionate brand storyteller. I've led digital innovation and growth programmes at high growth startups and complex matrix businesses across media and tech over the last 11 years. I enjoy crafting brand stories and delivering strategies to meet business goals. I've been lucky enough to work with start up projects, iconic institutions and innovative disruptors. I've lead successful projects and campaigns by marrying a variety of traditional , digital, creative and strategic skills that have delivered results and successful outreach across various publishers and brands. I really enjoy what I do and love new ideas and challenges.

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Work history

Product Marketing Managerwhat3words
Nov 2017 - Apr 2018London, United KingdomFull Time
Designing a new content planning and creation process. I was driving content planning for in-product messaging for quick to prototype MPV. Thinking about and devising the new process for website development. Leading content quality audit and advising on content recommendations for new site. Building out audience personas for B2B verticals and understanding content gaps. Creating new content creation processes across the brand studio team and for main stakeholders.
Product Marketing Manager Digital News Initiative Google
Sep 2016 - Sep 2017London, United KingdomFull Time
I led the DNI site redesign project and launched the new site in English. Directed and led content and brand strategy for the DNI. Developed new process to drive this project to delivery. Performance of new site was a good success against agreed OKRs. The new fund application was easy to use, time to fill out the form decreased from 26 minutes to 9 minutes. We drove engagement on site by 20% due to content led approach. Return visitors increased from 47% to 53%, product innovation pillar seeing most engagement. Negotiating and managing senior stakeholders and using influencing skills to drive strategy through.

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Skills

• Fashion
• Advertising
• Events
• Marketing PR
• TV
• Copywriting
• Social Media Marketing
• Web Content
• Media
• Social
• Excel
• Powerpoint
• Content
• APP Development
• Communiation
• Digital Marketing
• Digital Production

Education

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Post Graduate Diploma IN Advertising PRDublin Institute of Technology
Sep 2007Dublin, Ireland
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Bachelor of Science (B.S.), Business Administration and Management, GeneralDublin City University
Sep 2000 - May 2005Dublin, Ireland