I worked on diverse clients with diverse needs, leveraging genuine consumer insight in order to create powerful, engaging and creative ideas. I am pragmatic, collaborative, open minded and able to enthuse those around me. I love immersing myself in big projects and really enjoy energetic agency environments. I really enjoy having my point of view challenged, opening up to new ideas and ways of thinking, and ultimately making a difference as a member of a team with a broad range of talents. My predominant experience is in B2C, working mostly across the premium and luxury sectors. I've also worked hands on with a lot of clients in the arts and cultural spaces along with those in the cause and charity genre.Locked Pro Plan feature
Led insight development and strategic creative programming for clients including FEMA, Cirque du Soleil, and the Metropolitan Opera. Developed integrated campaigns for entertainment clients that generated $200MM in ticket sales. Ran client-based and internal creative workshops. Worked with Meals On Wheels America to create channel specific content strategies and strategic roadmaps, leading to a 1,159% increase in owned audience over a six month period. Worked with account teams and junior strategists to develop creative briefs for ideation sessions. Actively maintained the creative atmosphere within the office by publishing briefings, running training sessions, and instructing others on how to use agency tools to their full potential.
Ran influencer outreach projects based on data mined from social listening for clients including American Express. Generated annual social sales of over $2.5 million for British Airways through always on and campaign content. Managed client relationships and coordinated creative projects across multiple agencies and PR teams. Acted as emerging platform specialist and trained colleagues on platform developments. Quadrupled Instagram following for British Airways in under five months.
•Tracked media across different online platforms, examining and evaluating website engagement and demographics using MediaMind, Google AdWords and Google Analytics. • Managed all AKA branded properties using the back end development tools Wordpress and DreamWeaver. • Created and managed social media campaigns for Matilda The Musical, The Trip to Bountiful, and Natasha, Pierre & The Great Comet of 1812. • Managed AKA social media team. • Managed campaign analysis and optimization.