- Stitch Fix: UK LaunchIn 2019, Stitch Fix—the online personal styling service worth over $2 billion—launched its first international version in the UK. I was initially hired as a translator/"Brit-picker" to adapt their web copy for a British audience, but the role eventually morphed into general UK content strategy. In addition to my consulting work, I also wrote and adapted their British website, the UK version of the app, the help centre, several email campaigns, tons of print collateral, and hundreds of customer s
- Google: Multicultural Marketing HandbookIn 2017, Google created a 60-page handbook to educate marketers about respectful marketing to Hispanic audiences. I wrote the entire thing and worked closely with the agency's awesome designer on the colors, layout, and materials. Check out that stitching on the spine!