About me

I'm a damn fine writer with over a decade of experience in arts and technology companies in the U.S. and U.K. If you looked at a screen today, you've probably seen some of my work.

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Projects

• 4

  Stitch Fix: UK LaunchIn 2019, Stitch Fix—the online personal styling service worth over $2 billion—launched its first international version in the UK. I was initially hired as a translator/"Brit-picker" to adapt their web copy for a British audience, but the role eventually morphed into general UK content strategy. In addition to my consulting work, I also wrote and adapted their British website, the UK version of the app, the help centre, several email campaigns, tons of print collateral, and hundreds of customer s
• 4

  Google: Multicultural Marketing HandbookIn 2017, Google created a 60-page handbook to educate marketers about respectful marketing to Hispanic audiences. I wrote the entire thing and worked closely with the agency's awesome designer on the colors, layout, and materials. Check out that stitching on the spine!

Skills

• Ad Copywriting
• Copywriting
• Advertising
• Brand Storytelling
• Creative Direction
• Marketing
• Writing
• Editing
• Strategy

Education

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Diploma with MeritUniversity of Kent, canterbury
Sep 2004 - Jun 2005Canterbury, United Kingdom
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Bachelor of Arts (BA) University of Claifornia, Irvine
Sep 2002 - Jun 2006Irvine, United States