Carina Toledo Matos

Digital Marketing coordinator

About me

My expertise lies in digital marketing, with experience in fashion, journalism and social media. I'm a Fashion Design graduate, with a previous BA degree in Marketing and currently seeking to combine these two areas of study working in fashion marketing. I'm Portuguese and raised in Brazil, currently living in London.


  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop
  • Powerpoint

Work history


Marketing & Social Media Coordinator

Rachel Entwistle Jewellery

Jul 2014
  • Responsible for creating and implementing social media strategies and content, with strong focus on branding and e-commerce. Development of brand message and tone of voice, alongside the company’s Creative Director and designer. Other duties include creation of email marketing, website management using basic HTML skills and product copywriting, liaising with PR office as well as buyers and stockists.


Fashion Features Editor

U+mag Magazine

Jun 2013
  • U+MAG is an independent fashion magazine where I work on an ongoing freelance basis. The role involves writing and reporting (articles, interviews and artist profiles), editing content from collaborators as well as key experience in coverage of events such as London Fashion Week and London Collections: Men.


Social Media Coordinator

Agência Guanabara

Aug 2013 - Feb 2014
  • Responsible for social media strategy and content creation, as well as community management for local fashion and lifestyle brands (luxury womenswear and accessories; high end restaurants).


Digital Media Planner & Project Coordinator

Apr 2012 - May 2013
  • Responsible for the digital media planning at, Brazil’s biggest entertainment news portal. In this role, I created proposals for advertising agencies, combining standard digital media formats to editorial content activations for advertisers, such as Branded Content, Advertorials, Product Placement in video content, live events and competitions. I also developed my skills coordinating events such as movie premières, movie clubs, video gaming competitions and marathons, etc. Experience working with clients such as Coca-Cola, Citroën, Microsoft, FIAT, Vivo, Stella Artois, Warner Bros., Paramount Pictures.


Music Journalist

Sep 2010 - Mar 2012
  • Journalist responsible for's Music section, involving writing news and articles, editing of material from collaborators, music criticism, field coverage of events such as concerts and festivals (Rock in Rio 2011, Lollapalooza Brasil 2012 and 2013) and audience monitoring in Google Analytics.


Editorial Assistant Internship

Jun 2009 - Aug 2010
  • Internship in the field of Entertainment Journalism, involving writing news and articles, translation for video and text interviews (English to Portuguese), image treatment (Adobe Photoshop and Fireworks), website management and social media community management. Experience as a presenter on the weekly videocast OmeleTV.


Strategic Planning Internship

AGE Isobar

Sep 2006 - Dec 2006
  • Short-term internship awarded as a result of a creativity competition. One month was spent in a rotating system, experiencing all departments of the agency (accounts, strategic planning, media and creative). The following months were spent as an intern in the Strategic Planning department, supporting clients such as Taeq (Pão de Açúcar) and Adidas - Stella McCartney.



BA, Fashion Design

Faculdade Santa Marcelina

Feb 2015 - Feb 2015
  • São Paulo - Brazil


BA, Marketing Advertising

Escola Superior de Propaganda E Marketing

Feb 2015 - Feb 2015
  • São Paulo - Brazil



Francisco Gracioso Award

  • Academic award given by the ESPM university to the best graduating projects. Winner in the