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My expertise lies in digital marketing, with experience in fashion, journalism and social media. I'm a Fashion Design graduate, with a previous BA degree in Marketing and currently seeking to combine these two areas of study working in fashion marketing. I'm Portuguese and raised in Brazil, currently living in London.
Responsible for creating and implementing social media strategies and content, with strong focus on branding and e-commerce. Development of brand message and tone of voice, alongside the company’s Creative Director and designer. Other duties include creation of email marketing, website management using basic HTML skills and product copywriting, liaising with PR office as well as buyers and stockists.
U+MAG is an independent fashion magazine where I work on an ongoing freelance basis. The role involves writing and reporting (articles, interviews and artist profiles), editing content from collaborators as well as key experience in coverage of events such as London Fashion Week and London Collections: Men.
Responsible for social media strategy and content creation, as well as community management for local fashion and lifestyle brands (luxury womenswear and accessories; high end restaurants).
Responsible for the digital media planning at Omelete.com.br, Brazil’s biggest entertainment news portal. In this role, I created proposals for advertising agencies, combining standard digital media formats to editorial content activations for advertisers, such as Branded Content, Advertorials, Product Placement in video content, live events and competitions. I also developed my skills coordinating events such as movie premières, movie clubs, video gaming competitions and marathons, etc. Experience working with clients such as Coca-Cola, Citroën, Microsoft, FIAT, Vivo, Stella Artois, Warner Bros., Paramount Pictures.
Journalist responsible for Omelete.com.br's Music section, involving writing news and articles, editing of material from collaborators, music criticism, field coverage of events such as concerts and festivals (Rock in Rio 2011, Lollapalooza Brasil 2012 and 2013) and audience monitoring in Google Analytics.
Internship in the field of Entertainment Journalism, involving writing news and articles, translation for video and text interviews (English to Portuguese), image treatment (Adobe Photoshop and Fireworks), website management and social media community management. Experience as a presenter on the weekly videocast OmeleTV.
Short-term internship awarded as a result of a creativity competition. One month was spent in a rotating system, experiencing all departments of the agency (accounts, strategic planning, media and creative). The following months were spent as an intern in the Strategic Planning department, supporting clients such as Taeq (Pão de Açúcar) and Adidas - Stella McCartney.
São Paulo - Brazil
São Paulo - Brazil
Academic award given by the ESPM university to the best graduating projects. Winner in the