Carissa Lam
Available

Carissa Lam

Social Media ManagerSt Albans, United Kingdom
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Nkhanise Phiri
Charlotte Watkins
Araminta Sheridan
Carissa Lam
Available

Carissa Lam

Social Media ManagerSt Albans, United Kingdom
About me
I am a very hard-working and self-motivated social media manager and certified digital marketing professional. I specialise in social media management, Instagram strategy, content creation and influencer marketing. As a blogger/content creator, I have worked with many brands such as Lancome, Rimmel London, Amazon Prime, Godiva Chocolatier, Daniel Wellington, Vitabiotics, So Shape Paris, Cluse Watches and I Saw It First. If you have a project coming up or are interested in having me as part of your team, please do not hesitate to get in touch with me! Email: carissalamdigital@gmail.com
Projects
  • Influencer Campaigns: Case Luggage
    Influencer Campaigns: Case LuggageI've worked on a number of influencer campaigns for Case Luggage, which involved researching relevant influencers that fit their target market, reaching out to them and tracking their performance. Some top performing influencers I've worked with include In The Frow (@inthefrow), Amy Neville (@amynevfashiondiaries) and Peony Lim (@peonylim).
  • Social Media Management: Case Luggage
    Social Media Management: Case LuggageSocial media management for Case Luggage, a luxury luggage and travel accessories brand. Managed their Instagram, Facebook and Twitter accounts.
  • Blog Posts - Case Luggage
    Blog Posts - Case LuggageAlong with managing their Instagram, Facebook and Twitter accounts, blog posts were also created for the Case Luggage website to explore more travel-related content and provide a source of inspiration for their customers. Website: www.caseluggage.com/blog
  • Carissa Lam Blog
    Carissa Lam BlogA lifestyle and travel blog written by Carissa, a Chinese girl born and raised in the UK, sharing the love for London and travel, and just finding her way in life. This blog documents food reviews, travel guides and blogging tips, and aims to inspire readers to embrace their individuality, live in the moment and make their dreams a reality. Website: https://carissalam.com/ Awards: 2018: Shortlisted in the Lifestyle category by UK Blog Awards 2019: Featured for ‘In the Spotlight’ of Issue 21 in
  • Instagram Management - Ecokindly
    Instagram Management - EcokindlyAs a freelance social media manager, I worked for the start-up sustainable goods brand, Ecokindly, to grow their brand awareness on Instagram and drive sales and promotions. I scheduled posts and wrote interesting captions for the brand to engage their audience and promote ethical and sustainable living through the use of their products. I also implemented hashtag research to maximise their online reach and attract new customers.
  • Content Creation as a Lifestyle Influencer
    Content Creation as a Lifestyle InfluencerAs a social media influencer on Instagram (@carissalam_x), I have worked with many brands on their marketing campaigns and created content for beauty, food, lifestyle and travel industries.
Work history
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    Social Media Manager & Content CreatorCarissa Lam Digital
    St Albans, United KingdomFreelance
    Founder of Carissa Lam Digital, a digital marketing agency specialising in social media management, Instagram strategy, content creation and influencer marketing. Website: www.carissalam.com/carissa-lam-digital/ Instagram: @carissalamdigital Example of work carried out for clients: - Post and update on social channels including Instagram, Facebook, LinkedIn, YouTube - Interact with online communities to keep up engagement and page growth - Create & update Marketing Content Calendars - Use Hootsuite and Planoly for scheduling and ensuring consistency across all platforms - Research market trends, competitor feeds, relevant content to post on platforms - Use Google Analytics to report on performance of online platforms and conversions - Use Wordpress for website maintenance and blog post updates - SEO optimisation on website - Create social media graphics - Use Slack and Trello for efficient communication and project organisations
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    Blogger & Content CreatorCarissa Lam Blog
    St Albans, United KingdomFull Time
    Founder of Carissa Lam Blog - www.carissalam.com I run and edit my lifestyle & travel blog and Instagram (@carissalam_x), which was created back in 2014 and documents food reviews, travel guides and blogging tips. I have collaborated with brands such as Lancome, Rimmel London, Amazon Prime, Godiva Chocolatier, Daniel Wellington, Vitabiotics, So Shape Paris, Cluse, I Saw It First and many more. Awards: 2018: Shortlisted in the Lifestyle category by UK Blog Awards 2019: Featured for ‘In the Spotlight’ of Issue 21 in Blogosphere Magazine
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Skills
  • Social Media
  • Social Media Management
  • Instagram
  • Digital Marketing
  • Digital Creative
  • Social Engagement
  • Social Strategy
  • Instagram Specialist
  • Influencer Marketing
  • Content Creator
Education
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    Digital Marketing DiplomaDigital Marketing Institute
     - St Albans, United Kingdom
    This course teaches the fundamental principles of digital marketing. It is most widely taught, industry-accredited qualification available in digital marketing. The Certified Digital Marketing Professional Program is exclusively designed, validated and taught by leading digital marketing professionals. Modules studied: Digital Marketing Foundations, Website Optimization, Content Marketing, Social Media Marketing, SEO, Paid Search, Display & Video Advertising, Email Marketing, Analytics, Digital Strategy
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    Nutrition BScUniversity of Surrey
     - Guildford, United Kingdom
    Modules studied include: Human Nutrition, Applied Dietetics, Cell Biology, Microbiology, Physiology, Biochemistry, Food Science, Pathology, Sports and Exercise Nutrition, Nutrition Research Methodology, Energy and Lipid Metabolism and Health and Behaviour
Awards
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    Global Graduate AwardUniversity of Surrey
    The Global Graduate Award in Languages is the university-wide languages programme. I studied the Korean language stages 1 and 2 and obtained 94%.
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    Surrey STARS ProgrammeUniversity of Surrey
    The STARS (Stretching Talent and Raising Skills) programme focuses on developing senior management teams and includes the following main areas: - Successful partnership working - Reputation management - Leading the change process - Leading people through change - New thinking - Building personal resilience
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