About me
I have worked in London’s retail industry throughout my career, across both fashion and interiors.
Through the role of Creative Project Manager at Whistles, I have been given the chance to utilise my passion for store experience, marketing and design, broadening my existing knowledge and skills. Developing the design for the new TFG London concept stores meant I could combine my creative flair with my understanding of interiors and cost control, proving I can be innovative, visionary and commercially minded in my approach. I ensured we found the best prices for interior designs, whilst elevating the creative concept and overall experience for our customers.
With a comprehensive understanding of retail, creative retail and buying, I believe I now have the relevant experience and skillset from which I can continue to develop and grow. I’m outgoing, adaptable and personable - I collaborate internally and externally with ease. I am also conscientious by nature and truly passionate about retail, interiors and fashion.
Work history
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Head of Creative & RetailGoldfinger Factory
London, United KingdomPart Time
Creative, Retail and Marketing.
CREATIVE/MARKETING
• Seek out and manage design collaborations for Goldfinger – working with external partners to build on Goldfinger's bespoke line - creating new marketing opportunities for the Goldfinger brand
• Planning and executing brand product launches both in the showroom and on the website.
• Producing photo shoots for our online and communication
• Promote the Goldfinger brand at key events, likes Design Week, Craft Week or key publications.
• Ensure consistency and synergy between the online and the store experience
• Oversee and plan Marketing Calendar and newsletter communication
• Create and produce communications assets and content strategy to promote Goldfinger on various channels like email, social, press etc…
RETAIL/BUYING
• Introducing new, innovative, and up-to-date sustainable products to the Goldfinger store,
• Place and follow up on orders, meet and filter suppliers,
• Negotiate terms and prices with suppliers to optimize margins
• Product Development Goldfinger – Working with both workshop team and sourcing sustainably made white-label products
• Analyse shop floor and ecommerce sales to improve sales and optimise stock levels
• Expand Goldfinger products on Marketplaces and manage relationships
• Ordering POS and in-store visual materials across the stores, props, graphics
• Responsible for visual merchandising
• Designing visual schemes for windows/display zones within the store- to create a unique destination and retail experience
Creative Project MangerWhistles
- London, United KingdomFull Time
• Store experience/design - supporting and developing both new Whistles stores and TFG London concepts.
• Developing window schemes and Press Day concepts, from design process to production. Collaborating with artists and brands - from celebrated illustrator John Booth to award-winning design studio Goldfinger Factory - to art direct visuals with a point of difference, creating new marketing opportunities for the Whistles brand.
• Sourcing furniture, art and accessories for new stores, as well as refreshing existing stores.
Liaising with architects prior to build - working together on store designs and floor plans.
• Developing and proposing VM signage kit, blocks/jewellery kit and briefing production companies on projects with an allocated budget.
• Working with all international partners to adapt our window schemes to be on brand.
Invoicing and budgeting for all Whistles VM department costs.
• Managing and ordering all POS and promotion graphics seasonally for stores, including seasonal campaign roll out images both UK and internationally - overseeing communication for all overseas partners.
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Education
DesignCentral Saint Martins (UAL)
- London, United Kingdom
DiplomaCamberwell College of Arts (UAL)
- London, United Kingdom