Carl Steptoe
Available

Carl Steptoe

DesignerSwindon, United Kingdom
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Carl Steptoe
Available

Carl Steptoe

DesignerSwindon, United Kingdom
About me
Graphic Communications graduate from The University of South Wales, with a keen eye towards attention to detail in both idea generations and final project outcomes. I'm a hardworking individual offering a unique approach to university and freelance projects. Enjoy working in teams or individually to solve creative problems. Particular interest in Branding, Print design, Interaction design and Advertising/Marketing campaigns. Willing to relocate for the right job.
Projects
  • Milvus Metro Branding
    Milvus Metro BrandingThis is a branding project for a Metro transport system that is to be made for the South East of Wales in the UK, in replacement of current methods. The system has three modes of transport that will connect communities big and small together over the region, opening up a variety of economical opportunities. I picked this brief as I wanted to explore branding as a whole & gain a better understanding of a wide range target audience. The challenges of this brief were quiet complex, with the biggest trying to encourage a shift in peoples perspectives of public transport around South Wales. Another one was identifying the key benefits of a Metro and how this needs to be communicated. My response was a new brand that is not a repeat of what already exists, going for a cultural route by including the native bird of Wales, The Red Kite (Milvus Milvus) to give a real meaning behind the concept and a sense of demographic ownership. The brand is clean and minimal, showing off elegance and free flowing movement, portraying how the Metro would operate through out the region, aiding in a better commuting experience for the general public.
Work history
    F
    F
    Freelance Graphic DesignerFreelance
    United KingdomFreelance
    Working with clients to produce creative solutions to their problems. This varying from both digital and print based work
    Freelance Graphic Designer
     - United KingdomFreelance
    Branding/logo work that was to be incorporated into larger aspects of creative projects.
Skills
  • Effective Time Management
  • Idea Generation
  • Outcome Focussed
  • Communication
  • Adobe Create Suite
  • Branding
  • Graphic Communication
  • Creative Campaigns
  • UI
  • Digital/ Print
Education
    B.A (hons) Graphic Communication
     - Cardiff, United Kingdom