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Chanticleer Studio is a creative and digital agency servicing the creative industries. • Build and manage a prospective customer database, conducting regular calls and meetings with prospective customers. • Conceptualize emotionally engaging content marketing initiatives for our client’s global brand communication strategies. • Galvanize teams of freelance professionals to produce written and visual assets for clients’ digital marketing initiatives. • Manage all customer relations from production, customer service, and turnover training. • Initiate and implement brand style guides. • Create a strategic, market-driven editorial calendar for print and digital initiatives. • Identify bottom-line metrics to measure results. • Direct creative team during shoots and other media executions. • Coordinate international appearances and prepare appropriate visual collateral for clients as required. • Approve and edit all artwork and copy prior to publishing.
• Working as the Group Managing Director for SGM, a creative agency specializing in specialist publishing services, I was in charge of maintaining and managing key account relationships to increase advertising revenue and profit. • Conduct sales presentations to prospective clients • Attend key events and network as required • Negotiate the terms of agreement in order to close sales • Evaluate trends in the market in order to capitalize on growth opportunities • Identify and deliver profitable growth opportunities.
Spark Magazine is a fashion and lifestyle luxury magazine catering to the young affluent members of Asian society. It was founded with one investor. Two years after, it attracted 4 additional investors, 2 of which were US publishers. • Head advertising department in securing key accounts • Lead the creative department to build a branded publication for the growing luxury market in the Philippines with one million copies distributed nationally. • Co-conceptualize and implement brand direction with the creative directors from start-up based on market research, FGD's and surveys. • Determine and refine voice, style and aesthetic of the brand • Hire and manage the editorial team and freelance professionals • With the marketing team, plan and invite key celebrities and media personalities for magazine events • Create and maintain a working budget • Collaborate with the advertising team to create compelling branded content • Approve final art and copy before printing • Train junior editors and international correspondents on brand voice and sensibilities
Mega Magazine is the flagship magazine of the One Mega Group which holds the oldest luxury titles in the Philippines. As its Editor-in-Chief for five years, I instigated several groundbreaking editorial concepts that generated more advertising placements and increased circulation. • Conceptualized and implemented additional revenue streams for the magazine through editorialized advertising executions. • Systematize internal operations to ensure the timely release of the magazine by creating an efficient work procedure framework. • Direct, organize and style beauty and fashion shoots both locally and in Europe. • Evaluate and judge relevant global trends in order to synthesize and localize information making it relevant to the target market. • Collaborate with key professionals internationally to create innovative editorial content. • Create and maintain the editorial budget.