Carla Sibal Thompson

Business Development Partner

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Marketing PR
  • Publishing
  • Fashion Beauty
  • Ecommerce Website Designers
  • Visual Merchandising Strategy
  • Strategic Branding
  • Styling Product/shoots And Vignettes
  • Content Advisor
  • Ecommerce Development
  • Digital Media Strategy
  • Luxury Brand Experience
  • Creative Critical Thinking

Work history

Currently

Business Development Partner

Chanticleer Studio London

Jun 2014
  • Chanticleer Studio is a creative and digital agency servicing the creative industries. • Build and manage a prospective customer database, conducting regular calls and meetings with prospective customers. • Conceptualize emotionally engaging content marketing initiatives for our client’s global brand communication strategies. • Galvanize teams of freelance professionals to produce written and visual assets for clients’ digital marketing initiatives. • Manage all customer relations from production, customer service, and turnover training. • Initiate and implement brand style guides. • Create a strategic, market-driven editorial calendar for print and digital initiatives. • Identify bottom-line metrics to measure results. • Direct creative team during shoots and other media executions. • Coordinate international appearances and prepare appropriate visual collateral for clients as required. • Approve and edit all artwork and copy prior to publishing.

2015

Group Managing Director for Creative Services

Spark Global Media

May 2014 - May 2015
  • • Working as the Group Managing Director for SGM, a creative agency specializing in specialist publishing services, I was in charge of maintaining and managing key account relationships to increase advertising revenue and profit. • Conduct sales presentations to prospective clients • Attend key events and network as required • Negotiate the terms of agreement in order to close sales • Evaluate trends in the market in order to capitalize on growth opportunities • Identify and deliver profitable growth opportunities.

2012

Founder

Spark Magazine

Mar 2010 - Dec 2012
  • Spark Magazine is a fashion and lifestyle luxury magazine catering to the young affluent members of Asian society. It was founded with one investor. Two years after, it attracted 4 additional investors, 2 of which were US publishers. • Head advertising department in securing key accounts • Lead the creative department to build a branded publication for the growing luxury market in the Philippines with one million copies distributed nationally. • Co-conceptualize and implement brand direction with the creative directors from start-up based on market research, FGD's and surveys. • Determine and refine voice, style and aesthetic of the brand • Hire and manage the editorial team and freelance professionals • With the marketing team, plan and invite key celebrities and media personalities for magazine events • Create and maintain a working budget • Collaborate with the advertising team to create compelling branded content • Approve final art and copy before printing • Train junior editors and international correspondents on brand voice and sensibilities

2009

Editor-in-chief

Mega Magazine

Jun 2015 - Dec 2009
  • Mega Magazine is the flagship magazine of the One Mega Group which holds the oldest luxury titles in the Philippines. As its Editor-in-Chief for five years, I instigated several groundbreaking editorial concepts that generated more advertising placements and increased circulation. • Conceptualized and implemented additional revenue streams for the magazine through editorialized advertising executions. • Systematize internal operations to ensure the timely release of the magazine by creating an efficient work procedure framework. • Direct, organize and style beauty and fashion shoots both locally and in Europe. • Evaluate and judge relevant global trends in order to synthesize and localize information making it relevant to the target market. • Collaborate with key professionals internationally to create innovative editorial content. • Create and maintain the editorial budget.

Education

2013

Publishing

University of the Arts, London

Aug 2011 - Jan 2013

    2001

    Entrepreneurship

    Asian Institute of Management

    May 2000 - May 2001