Carla Watt

Fashion PR Senior Account Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
Public Relations Director - Events Director - Head of Public Relations
109 Connections

Projects

About me

OTHER INTERESTS AND EXPERIENCE Keeping fit and taking part in all sorts of physical exercise including surfing, paddleboarding, cycling, Frame gym - covering barre, Pilates, boxfit, cardio and yoga. I also enjoy music, going to gigs/festivals, film, cooking and podcasts. Social Causes: ● Volunteering at Eat or Heat -engaging with admin tasks and distribution at food banks. ● Consulting on strategy and marketing for a digital not-for-profit start-up whose focus is on sustainability and gender equality, slated to be launched at One Young World in 2019. ● Collaborating with Grey, the UK’s leading skateboard culture magazine, on a project to improve gender equality within the industry.

Locked Pro Plan feature

Skills

  • Fashion
  • Events
  • Marketing PR
  • Content Marketing
  • Influencer Marketing
  • Training
  • New Business

Companies I’ve worked with

  • Village Press Ltd

    Village Press Ltd

    • Marketing & PR
  • The Bridge Co.

    The Bridge Co.

    • Fashion and Textiles
  • B the communications agency

    B the communications agency

    • Marketing & PR
  • G

    Good Relations PR

    Work history

    Currently

    PR Consultant

    The Bridge Co.

    Nov 2018
    • London, United Kingdom
    • Freelance
    • ● Consulting to launch a new comms division within the company leading budget projections ● Leading new business development including creative proposals and pitching.

    2018

    May 2018 - Sep 2018
    • London, United Kingdom
    • Freelance
    • ● Managing various stakeholders internal and externally. ● Managing 4 external PR agencies, monitoring KPI’s and reports, driving strategy forward and organising global press trips. ● Developing TOOLKITS for global usage and developing brand identity for new hotel openings and a press kit/FAQ’s.

    2018

    Strategic Director,

    The lifestyle agency

    Apr 2018 - Apr 2018
    • London, United Kingdom
    • Full Time
    • Short term freelance contract

    2018

    PR Consultant

    Good Relations PR

    Mar 2018 - Mar 2018
    • London, United Kingdom
    • Freelance
    • Short term freelance contract

    2018

    Associate Director (Brand)

    B the communications agency

    Jan 2018 - Feb 2018
    • London, United Kingdom
    • Freelance
    • Short term freelance contract

    2017

    Strategic Director

    Village Press Ltd

    Aug 2016 - Dec 2017
    • London, United Kingdom
    • Full Time
    • ● Accountable for managing strategic deliverables across the agency portfolio, leading a team of Directors to tell compelling, content-driven stories through brilliantly crafted PR, digital and social strategies. ● Established a studio division within the company which I then grew securing new business through upselling and external leads. Areas of focus were Content Marketing for brands social and Village social and branding, lookbooks and global/ micro campaigns. ● Identified the need to launch a Talent division within the company which I then grew securing new business through upselling and external leads. I also recruited and trained the staff within this new sector and continued to manage the department which was responsible for over 20% of company revenue within the first 6 months. ● Produced, curated and managed events leading all budgets ensuring profits and integrity/tone of voice were a priority. Events Director across all agency. Key Responsibilities: ● Strong leadership skills to motivate cross-disciplinary team members for on-time, on budget delivery. ● Work with the strategic objectives and produce creative 360 briefs to ensure the clients brand vision and the Village brand was effectively translated into the right assets within budget. Key Achievements: ● Launched online magazine called ‘Neighbourhood’ with Editor Tori West as an internal marketing tool to promote Village, support young talent & to grow our community which our clients could tap into. ● Curated and hosted a panel talk at SMW 2017 to promote Village titled ‘The Evolution of Language.’

    2016

    Senior Account Director,

    Village Press Ltd

    Jun 2013 - Oct 2016
    • London, United Kingdom
    • Full Time
    • ● Managed various internal departments within the agency for the 360 clients, ensuring they were profitable through upselling with creative concepts. ● My clients included: Superga, Baracuta, Brooks England, SUPRA, Pepe Jeans London, size?, Nanushka, Self-Portrait, the lead agency for Napapijri across 3 territories UK/GR/BLX, G-Shock/Casi, Majestic and ESCADA. Client onboarding, retention and relationships are extremely important to me, following the internal promotion I continued to be SAD for Pepe, Brooks, Superga and size?. Key Achievements: • Re-launched SUPRA into the UK market in 2014 with a large-scale day and evening event opening up The Ace hotel 7th floor. Pitched and launched AOTR EU 2015 ambassador programme which was also rolled out globally through traditional PR and supported with a EU media buy which I organised and negotiated totalling an estimated reach of 500,000,000 within key markets across Europe. ● Launched Size? for women into the UK market with an ambassador programme negotiating pricing and fees, supported with traditional PR.

    2013

    PR Manager

    Benetton

    Mar 2012 - May 2013
    • London, United Kingdom
    • Full Time
    • Managed the UK Press office, reported into Head Office based in Milan Rebuilding and reintroducing both brands to key press and B2C

    Education

    2004

    Aug 2001 - Mar 2004
    • Farnham, United Kingdom
    • BA HONOURS