Carla Watt Account Director/ Senior Account Director/Strategic Director | The Dots
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Carla Watt

Account Director/ Senior Account Director/Strategic DirectorLondon, United Kingdom
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Carla Watt

Account Director/ Senior Account Director/Strategic DirectorLondon, United Kingdom
About me
OTHER INTERESTS AND EXPERIENCE Keeping fit and taking part in all sorts of physical exercise including surfing, paddleboarding, cycling, Frame gym - covering barre, Pilates, boxfit, cardio and yoga. I also enjoy music, going to gigs/festivals, film, cooking and podcasts. Social Causes: ● Volunteering at Eat or Heat -engaging with admin tasks and distribution at food banks. ● Consulting on strategy and marketing for a digital not-for-profit start-up whose focus is on sustainability and gender equality, slated to be launched at One Young World in 2019. ● Collaborating with Grey, the UK’s leading skateboard culture magazine, on a project to improve gender equality within the industry.
Projects
  • Always on the run - SupraCollaborated with up and coming director Mollie Mills to create a series of films to launch SUPRA’s global campaign #alwaysontherun.
  • Brand collaboration Superga x Charlotte SimoneInitiated and negotiated a brand collaboration for retained client Superga with designer Charlotte Simone which was mutually beneficial for both parties. Launched at LFW AW17, supported by traditional PR and targeted Influencer gifting.
Work history
    Account DirectorKINC
     - London, United KingdomFreelance
    • Managing, leading and growing the Lifestyle and Fashion PR team, driving strategies, content-driven stories, influencer campaigns and events for the following clients; PAX (Pan-European), Skullcandy (UK & Nordics), SCUF gaming (Pan-European), Howies, Etnies
    PR ConsultantThe Bridge Co.
     - London, United KingdomFreelance
    ● Consulting to launch a new comms division within the company leading budget projections ● Leading new business development including creative proposals and pitching.
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Skills
  • Fashion
  • Events
  • Marketing PR
  • Content Marketing
  • Influencer Marketing
  • Training
  • New Business
Education
    T
    T
    JournalismThe Surrey Institute of Art & Design
     - Farnham, United Kingdom
    BA HONOURS