About me
Strategist, analyst and marketing leader with twenty+ years’ experience understanding consumer behaviour, how to read it in data and apply it meaningfully to help clients with their marketing aspirations and practical media needs.
Work history
H
H
Strategy Partner & Head of DigitalHearts and Science
- London, United KingdomFull Time
A board member developing strategic and digital teams with responsibility of the quality of agency output
Key account: Bill & Malinda Gates Foundation, CenterParcs, Audible, GoCompare, TikTok, UKTV
M
M
Head of Connected Thinking & StrategyM&C Saatchi Group
- London, United KingdomFull Time
Built a multi-channel media, creative & intelligence platform to bring unprecedented precision to the creative and media buying process.
Key account: O2, Ikea, Hotels.com
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Skills
- Strategic Analysis
- Strategic Branding
- Strategic Communications
- Digital
- Digital Advertising
- Digital Agency
- Content
- Media Buying
- Media Planning
- Media Analysis
Education
MastersGoldsmiths, University of London
- London, United Kingdom
Sociology